Head of Sales

Head of Sales

Full-Time On-site
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Head of Sales
Location: Cannock (Office Based)
Working Hours: Monday to Friday, 7:30am – 4:30pm
Salary: Excellent Salary + Car Allowance + Bonus + Exciting Benefits


An exciting opportunity has arisen for an experienced Head of Sales to lead and develop a sales team of 18, driving sales growth, improving profitability and maximising commercial performance. Reporting directly to the Managing Director, this is a hands-on leadership role for a commercially minded sales professional who knows how to motivate people, develop talent and turn business strategy into measurable results.

Key Responsibilities

  • Lead, manage and develop a sales team of 18, driving performance across all sales territories.
  • Take ownership of sales revenue, profitability and the achievement of agreed targets.
  • Drive daily sales activity, productivity and performance through clear KPIs and objectives.
  • Motivate and inspire the team, creating a high-performing, accountable and positive sales culture.
  • Lead recruitment, onboarding, training, coaching and ongoing development.
  • Conduct regular performance reviews, providing guidance and support to maximise individual and team potential.
  • Develop and implement effective sales and marketing strategies aligned with wider business objectives.
  • Identify new market opportunities, drive customer growth and strengthen existing customer relationships.
  • Monitor market trends and competitor activity to identify opportunities and maintain a competitive advantage.
  • Manage team resources, budgets and workloads to ensure operational efficiency.
  • Provide regular performance updates and reports to the Managing Director and Board.
  • Drive continuous improvement across the sales function, challenging processes and identifying ways to improve results.

What We're Looking For

  • Proven experience in a senior sales leadership role, successfully managing and developing large sales teams.
  • A strong track record of delivering sales growth, improving profitability and achieving commercial targets.
  • An effective leader who can motivate, coach and develop people while maintaining high standards of accountability.
  • Strong knowledge of the full sales process, with the ability to identify opportunities and maximise performance.
  • Commercially astute, with the ability to develop and implement successful sales strategies.
  • Excellent communication, relationship-building and organisational skills.
  • A confident decision-maker who is comfortable challenging performance and driving change.
  • A proactive, innovative and results-driven approach.
  • Strong analytical skills, with experience using Excel, Power BI and CRM systems to monitor performance and inform decisions.

Job Ref: HP479


Hollyfield Personnel do not contact or write to unsuccessful candidates. If you have not heard anything from Hollyfield Personnel within 5 – 7 working days of your application, you should presume that your application was unsuccessful. By applying for this vacancy, you are giving permission for Hollyfield Personnel to contact you and retain your details.

Head of Sales employer: Hollyfield Personnel

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Contact Details:

Hollyfield Personnel Recruitment Team