CRM Manager | Fashion
London | Hybrid | Up to £65,000 + Benefits
We're working with a fast-growing fashion brand that's looking for a commercially driven CRM Manager to take ownership of its customer retention and lifecycle marketing strategy!
With a strong international following and ambitious growth plans, this is an exciting opportunity to shape the CRM function, introduce fresh ideas and make a real impact on the brand's continued success.
We're looking for someone who combines creativity with strong commercial and analytical skills, with a genuine interest in understanding customer behaviour and turning insights into strategies that drive loyalty, repeat purchases and revenue.
The Role
- Take ownership of the CRM and retention strategy, with a focus on increasing customer lifetime value, repeat purchase rates and customer loyalty.
- Analyse customer cohorts, purchasing behaviour and retention performance to identify commercial opportunities.
- Develop personalised email and SMS campaigns that reflect the brand's identity and engage its growing customer base.
- Manage and optimise Klaviyo, including automated journeys, segmentation, A/B testing and campaign performance.
- Identify opportunities to improve second-order conversion, purchase frequency and re-engagement.
- Plan CRM activity around new collections, product launches and key seasonal events.
- Monitor and report on key retention KPIs, using customer insights to shape the wider CRM strategy.
- Work closely with the creative and ecommerce teams to continually improve the customer experience.
What Will You Need?
- 4+ years’ experience in CRM, lifecycle or retention marketing within a DTC or ecommerce brand.
- Ideally experience within fashion, beauty, or similar consumer-focused brand.
- Strong hands‑on Klaviyo experience, including email campaigns, automations and segmentation.
- A solid understanding of Shopify and ecommerce customer journeys.
- Strong commercial and analytical skills, with proven experience analysing customer lifetime value, cohort performance and repeat purchase rates.
- Confident using customer data to identify opportunities, shape retention strategies and deliver measurable improvements.
- Comfortable taking ownership of CRM, combining strategic thinking with hands‑on execution.
- Experience with SMS marketing and loyalty programmes would be a bonus!
What's on Offer?
- Salary up to £65,000, depending on experience
- Hybrid working, 3 days per week in the office
- 25 days’ holiday + bank holidays
- Private Bupa healthcare
- Enhanced pension contributions
- Professional development and progression opportunities
Interested?
If you're passionate about CRM, love the fashion space and want the freedom to make your mark within a growing brand, we'd love to hear from you!
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CRM Manager in City of London employer: Golden Fox Recruitment Ltd
Join a well-established organisation in Kettering that values its employees and fosters a supportive work culture. As a Fleet Administrator, you'll enjoy a varied role with plenty of responsibility and autonomy, alongside a competitive salary and benefits package. The company is committed to employee growth, providing opportunities for professional development while ensuring a collaborative environment where your contributions are recognised and valued.
Contact Details:
Golden Fox Recruitment Ltd Recruitment Team
