At a Glance
- Tasks: Create engaging CRM campaigns and analyse customer behaviour to drive loyalty.
- Company: Join the iconic Krispy Kreme team in a collaborative environment.
- Benefits: Enjoy doughnuts, 25 days holiday, health support, and flexible working.
- Other info: Hybrid working model with opportunities for career progression.
- Why this job: Make a real impact in a beloved brand while developing your skills.
- Qualifications: 2+ years experience with email marketing and CRM platforms required.
The predicted salary is between 45000 - 55000 £ per year.
Support Office - Waterloo
Contract: Fixed-term
Salary: £45,000 - £55,000 p.a
Based near Waterloo
Why you'll love working here
At Krispy Kreme, we're all about making every moment a little brighter and that starts with our people. Join our Support Office and you'll be part of a friendly, collaborative team where your ideas are valued, your development is supported, and there's always time to celebrate success together. Alongside a great culture, you'll enjoy a range of benefits including:
- Doughnuts (of course!)
- 25 days' holiday plus bank holidays
- Health & Wellbeing support
- Private Healthcare
- Pension Scheme
- Employee discounts
- Learning and development opportunities
- Career progression across our growing business
- Hybrid and flexible working (where the role allows)
- A collaborative and inclusive culture
- Team events and celebrations
Job Type: Full-time, 12-month fixed-term contract (Maternity Cover)
Working Pattern: Hybrid – Tuesday, Wednesday and Thursday in our London Waterloo office, with Monday and Friday working from home.
Love data? Obsessed with customers? Brilliant at turning insight into action?
We've got a pretty sweet opportunity for you! At Krispy Kreme, we're on a mission to be the most loved sweet treat brand. We're looking for a curious, creative and commercially minded CRM & Loyalty Manager to help us create meaningful customer connections, grow loyalty and give our fans even more reasons to keep coming back. This isn't just about sending emails. It's about understanding what makes customers tick, creating brilliant personalised experiences and turning customer insight into measurable commercial results. Reporting to our Head of Customer & Loyalty, you'll play a key role in delivering our CRM and customer lifecycle activity across the UK & Ireland. If you're passionate about CRM, love getting hands-on with technology and enjoy bringing fresh ideas to life, we'd love to hear from you.
HERE'S A TASTE OF WHAT YOU'LL BE DOING
- Creating customer connections that count
- Build, deliver and optimise engaging CRM campaigns across email, SMS, app push and other digital channels.
- Develop personalised customer journeys that drive engagement, retention, repeat purchases and customer value.
- Use segmentation, personalisation and A/B testing to continually improve campaign performance.
- Create and optimise automated customer communications across the customer lifecycle, from welcome journeys to reactivation campaigns.
Turning data into something brilliant
- Analyse customer behaviour and campaign performance to identify opportunities for growth.
- Translate customer insight into clear, actionable recommendations.
- Monitor and report on CRM and loyalty performance, using data to inform future activity.
- Champion a test-and-learn approach to continuously improve customer engagement.
Making our technology work harder
- Take ownership of the day-to-day operation of our CRM platform, ensuring campaigns and automations run smoothly.
- Use CRM technology, including Dotdigital and Movable Ink, to deliver smarter, more personalised communications.
- Maintain customer segmentation, database health and email deliverability.
- Work closely with our technology and data partners to improve CRM capabilities and customer experiences.
Growing customer loyalty
- Work alongside our Senior Loyalty Manager to support the development of Krispy Kreme Rewards.
- Create targeted loyalty communications that encourage engagement, frequency and spend.
- Collaborate with our Marketing, Creative, Digital and Retail teams to bring campaigns to life.
YOU'LL THRIVE HERE IF YOU...
- Bring the right ingredients.
- You have a minimum of 2 years' hands-on experience using an Email Service Provider (ESP), such as Dotdigital, Braze, Klaviyo or a similar platform. This is essential.
- You have practical experience building, executing and optimising email marketing campaigns and automated customer journeys.
- You're confident using customer segmentation, personalisation and A/B testing to improve performance.
- You understand customer lifecycle marketing and how CRM can drive acquisition, retention and repeat purchase.
- You're comfortable analysing campaign performance and turning data into commercial recommendations.
- You have excellent attention to detail and can manage multiple campaigns and priorities.
- You're proactive, curious and enjoy testing new ideas and challenging existing ways of working.
- You're a strong communicator who enjoys collaborating with different teams to deliver results.
- Experience in retail, FMCG, hospitality or another customer-focused business would be an advantage.
- Experience with Movable Ink or similar personalisation technology would be beneficial.
- Most importantly, you bring energy, curiosity, passion and a genuine desire to make things better.
WHY KRISPY KREME?
Because even in 12 months, you can make a real impact. You'll have the opportunity to work with an iconic, much-loved brand, help shape how we connect with our customers and play an important part in the continued development of Krispy Kreme Rewards. You'll join a collaborative team where fresh thinking is encouraged, great ideas are welcomed and there's always room to experiment, learn and grow. And with our hybrid working approach, you'll enjoy three days collaborating with colleagues in our London Waterloo office and two days working from home. And yes, there might be a few doughnuts along the way!
READY TO CREATE SOMETHING SWEET?
If you're someone who loves connecting the dots between customers, creativity, data and commercial growth, we'd love to hear from you. Apply now and help us create more moments of joy! Krispy Kreme is committed to creating an inclusive workplace where everyone feels welcome, valued and able to be themselves.
CRM and Loyalty Manager - 12 Month Maternity Cover in Waterloo employer: Krispy Kreme
Krispy Kreme in Norwich is an excellent employer that values its team members by offering comprehensive training and a supportive work environment. With a focus on strong customer service and teamwork, employees enjoy perks and opportunities for personal growth while contributing to a vibrant community atmosphere. Join us to be part of a fun and rewarding experience where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Loyalty Manager - 12 Month Maternity Cover in Waterloo
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Krispy Kreme and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Krispy Kreme are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Krispy Kreme on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Krispy Kreme. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM and Loyalty Manager - 12 Month Maternity Cover in Waterloo
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Krispy Kreme. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Krispy Kreme:Show us that you’ve done your homework! In your application, briefly mention what you admire about Krispy Kreme’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Krispy Kreme
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Krispy Kreme will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Krispy Kreme, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
