Engagement Marketing Senior Marketing Manager in Kingswood
About the role
You will play a pivotal role in growing our customer's engagement, existing services utilisation and brand loyalty, to support our core goal of becoming our customers' pension and investment platform of choice. You will be responsible for defining and overseeing broad ranging customer engagement strategies covering:
- Early engagement: tasked with defining the optimum strategy to establish 'good customer behaviours and outcomes'. Growing high levels of digital engagement and product utilisation through inspiration and marketing tactics.
- Ongoing engagement: tasked with building and maintaining customer engagement and satisfaction through standalone and prioritised trigger programs.
- WI (UK & IRSP) specific initiatives: to support the continued business expansion and value per member.
Key Responsibilities
- Engagement Strategy Development: Design and implement comprehensive engagement strategies aimed at increasing digital engagement and 'good customer behaviours'. Develop the annual engagement marketing plan and associated forecast.
- Execution and Optimisation: Lead the execution of engagement initiatives, ensuring alignment with overall business goals and customer needs. Continuously monitor and optimise strategies to maximise effectiveness and ROI.
- Grow Marketing Reach: Review and refine the permissions strategy across the base including assessing the Fidelity cookie consent policy.
- Drive Early Engagement: Welcome new customers to Fidelity, recognising where they've come from and other products they may have with us.
- Drive Ongoing Engagement: Build ongoing customer engagement and satisfaction through always on and ad hoc communications.
- Performance Analysis: Conduct thorough analysis of engagement programme performance, providing insights and recommendations to senior leadership.
- People Leadership: Passionate people leader with the ability to lead, coach and develop a high performing team.
Key Competencies and Experience
- Marketing strategy and planning: ability to design and implement comprehensive communication strategies that align with business objectives.
- Customer marketing: proficiency in designing and executing marketing communications across various channels.
- Customer-centric approach: focus on enhancing the communications journeys to drive a better customer experience.
- Performance analysis and data driven decision making: strong analytical skills to interpret customer data and optimise strategies.
- People leadership and development: ability to lead, coach and develop a high performing team.
- Communication Skills: excellent communication skills utilised to inspire, influence and collaborate.
- Project management: ability to manage multiple initiatives simultaneously.
- Adaptability: proactive, growth mindset with the ability to adjust strategies in response to changing market conditions.
Benefits
Comprehensive benefits package including wellbeing support, development opportunities, and flexible working arrangements.
Your tasks
Lead engagement marketing strategies to boost customer loyalty and digital interaction.
Your profile
Experience in marketing strategy, data analysis, and team leadership required.
What's also included
Enjoy flexible working, wellbeing support, and professional development opportunities.
Tech stack & ways of working
Engagement Marketing Senior Marketing Manager in Kingswood employer: Gofractional
Gofractional is an exceptional employer that prioritises a positive candidate experience and fosters a collaborative work culture in the heart of London. With a strong focus on employee growth, you will have the opportunity to enhance your skills while working with cutting-edge recruitment technologies. Join us to be part of a team that values kindness, innovation, and the continuous improvement of hiring practices.
Your perspectives
Make a real impact on customer engagement and satisfaction in a fast-paced environment.
StudySmarter Expert Advice
Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
Some tips for your application 🫡
Highlight Your Experience with Campaigns
In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples
For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gofractional from day one!
Show Off Your Digital Savvy
Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role
In your cover letter, focus on why you’re interested in this temporary position at Gofractional specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gofractional
Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gofractional, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gofractional you're not just up-to-date but also eager to innovate.
Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gofractional that you’re ready to hit the ground running.
Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gofractional, so think on your feet and don't hesitate to showcase your creativity!
Locations
- Kingswood
