At a Glance
- Tasks: Drive lead generation for UK nonprofits using data-driven strategies and AI-powered content.
- Company: Join Funraisin, a global SaaS platform transforming nonprofit fundraising.
- Benefits: Competitive salary, flexible remote work, generous leave, and travel opportunities.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by helping charities raise more funds for their missions.
- Qualifications: Creative marketer with a passion for nonprofits and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Funraisin is a global SaaS platform purpose-built for nonprofit fundraising. We power peer-to-peer, DIY, Individual Giving (one-time and recurring gifts), Giving Days, virtual events, unique donation experiences and much more for some of the world's leading charities — helping them raise more, engage supporters more deeply, and grow their missions at scale. Launched in 2016 and headquartered in Sydney, Australia, we operate across 9 countries spanning Australia, New Zealand, the United Kingdom, Europe, Canada, and the United States. We have processed over $3.5 billion in funds raised for our customers and are growing fast. Our team of 140+ passionate fundraising software professionals is united by a single north star: unlocking more generosity in the world for our charity partners.
The United Kingdom is one of our most important and fastest‑growing markets. With a world‑class nonprofit sector, a thriving digital fundraising community, and leading charities already powering their campaigns on Funraisin, the UK represents a significant and accelerating commercial opportunity. This role is at the centre of how we capture it.
This is a chance to own the top of the revenue funnel for Funraisin's UK market. As Marketing Demand Generation Specialist, you will be responsible for identifying, attracting, and converting the highest‑quality leads in the UK nonprofit technology sector—using a sharp combination of data‑driven channel strategy, AI‑powered content creation, and sector‑specific insight to fill the UK pipeline with opportunities that convert. You will be joining at a pivotal moment. The UK market is primed: sector events are back at full capacity, digital fundraising is growing year on year, and Funraisin's product is the strongest it has ever been. What we need now is a specialist who can match that product strength with marketing precision—someone who knows exactly which levers to pull, which channels to activate, and how to craft content that speaks directly to the people who run the UK's most important peer-to-peer fundraising programmes.
Every qualified lead this role generates is a charity that could raise more money for the people and causes it serves. This is not just a pipeline job. It is a direct contribution to the nonprofit missions that Funraisin exists to power.
This role has five core ownership areas. Each one is designed to move the needle on the single metric that matters most: qualified UK pipeline.
We are looking for someone who combines creative instinct with commercial discipline—a marketer who is as comfortable building an AI content workflow as they are analysing a lead scoring model or presenting pipeline data to the sales team. The right person is hungry to build something, obsessed with quality, and genuinely energised by the nonprofit sector and the missions it serves.
We want the right person to thrive in this role:
- A competitive UK salary benchmarked against the B2B SaaS marketing market, with a performance component tied to pipeline contribution and lead quality metrics
- 20 days annual leave + bank holidays + birthday leave + seasonal bonus leave
- A remote‑first working environment with the flexibility to work in a way that suits you, and a travel budget to get you into the sector events and customer conversations that matter
- Access to Funraisin's full suite of AI and GTM tooling, and the encouragement to push what's possible with it
- A genuinely collaborative global marketing team that shares playbooks, results, and ideas openly across regions
- The opportunity to build something meaningful in a company that is directly helping the UK's most important charities raise more money and serve more people
Marketing Demand Generation Specialist employer: Funraisin
Funraisin is an exceptional employer, offering a dynamic and collaborative work culture that empowers employees to make a meaningful impact in the nonprofit sector. With a competitive salary, generous leave policies, and a remote-first environment, we prioritise employee well-being while providing access to cutting-edge AI tools for professional growth. Join us in our mission to unlock generosity and support leading charities across the UK, where your contributions directly enhance fundraising efforts and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Demand Generation Specialist
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Funraisin.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Funraisin.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Funraisin.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Funraisin. Apply directly through us to stand out!
We think you need these skills to ace Marketing Demand Generation Specialist
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Funraisin. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Marketing Demand Generation Specialist, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Funraisin
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Funraisin. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
