Head of Growth Marketing & Media Performance in London

At Franklin Templeton, we believe success is built through powerful partnerships.

As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together.

We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation.

Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

About the Role

We are seeking a strategic, data-driven, and commercially minded Head of Growth Marketing & Media Performance to lead our full-funnel growth and media strategy.

This role will be responsible for driving measurable growth across awareness, acquisition, activation, engagement, retention, and expansion through integrated media, performance marketing, experimentation, creative optimization, and data-led decision-making.

The Head of Growth Marketing & Media Performance will sit at the intersection of Marketing, Brand, Digital, Product, Data, Creative, Communications, Sales, Technology, Finance, and external agency partners.

• How You Will Add Value
• Growth and Media Strategy
• Develop and lead an integrated growth marketing and media strategy across paid, owned, earned, lifecycle, and product-led channels.
• Translate business objectives into clear growth priorities, audience strategies, channel plans, investment recommendations, experiments, and performance goals.
• Balance long-term brand-building with short-term performance outcomes, ensuring media activity supports both customer relevance and commercial impact.
• Identify growth opportunities through audience insight, market analysis, competitive intelligence, first-party data, funnel performance, and emerging media trends.
• Partner with senior leaders to ensure growth marketing and media strategy are embedded in broader business, product, and commercial planning.
• Performance Marketing and Paid Media
• Lead the planning, execution, and optimization of performance marketing across channels such as paid search, paid social, programmatic, display, video, affiliate, creator, influencer, sponsorships, partnerships, and other relevant paid channels.
• Own media investment strategy, budget allocation, channel mix, forecasting, pacing, optimization, and performance reporting.
• Scale high-performing channels while testing new growth opportunities and emerging platforms.
• Ensure campaigns are set up with clear objectives, audience strategies, creative variants, landing-page alignment, measurement plans, and optimization routines.
• Drive continuous improvement in efficiency, conversion, acquisition quality, ROI, and overall media effectiveness.
• Creative Testing and Growth Experimentation
• Build a disciplined test-and-learn engine across media, creative, messaging, audiences, landing pages, lifecycle journeys, and conversion paths, grounded in clear hypotheses, measurement, and iteration.
• Partner with Creative, Brand, and Content teams to develop high-performing creative tailored to channels, audiences, and funnel stages.
• Use performance data and audience insight to inform messaging, creative formats, offers, and campaign development.
• Lifecycle, In-Product, and Customer Journey Optimization
• Develop growth strategies that improve outcomes across the customer lifecycle.
• Partner with Product, CRM, Digital, and Analytics teams to optimize customer journeys across web, email, in-product messaging, push, app, sales enablement, and other owned channels.
• Identify and reduce funnel friction, drop-off points, and conversion barriers.
• Use segmentation, personalization, behavioural data, and customer insights to deliver more relevant and effective journeys.
• Create repeatable growth playbooks that connect out-of-product marketing with in-product and owned-channel experiences.
• Measurement, Analytics, and Marketing Technology
• Define KPIs, measurement frameworks, attribution approaches, reporting standards, and decision-making rhythms for growth marketing and media activity.
• Partner with Analytics and Data teams to assess campaign performance, attribution, incrementality, CAC, LTV, conversion rates, retention, pipeline, revenue impact, ROI, and brand lift.
• Build dashboards and reporting that give senior stakeholders clear visibility into performance, learnings, and investment recommendations.
• Use data to guide audience strategy, channel prioritization, and future planning.
• Support the development and optimization of the marketing technology stack, including tracking, attribution, CRM, automation, audience management, experimentation, and reporting tools.
• Leverage AI-enabled tools and automation to improve campaign operations, insight generation, creative testing, workflow efficiency, and performance optimization.
• Agency, Vendor, and Platform Management
• Lead relationships with media agencies, performance marketing partners, publishers, platforms, technology vendors, and external specialists.
• Set clear expectations for partner performance, reporting, transparency, and delivery, and negotiate relationships to maximize value and accountability.
• Leadership and Stakeholder Management
• Lead, mentor, and develop a high-performing growth marketing and media team.
• Act as the senior subject matter expert for growth marketing, performance media, experimentation, and media effectiveness.
• Build strong relationships with cross-functional and external partners.
• Create a culture of accountability, curiosity, experimentation, speed, collaboration, and continuous improvement.
• Governance and Compliance
• Establish governance for media planning, approvals, measurement, data usage, and privacy, ensuring all activity and partners meet high standards for brand safety, accessibility, customer trust, and regulatory requirements.
• Maintain strong operational discipline across campaign planning, execution, reporting, documentation, and post-campaign learning.
• What Will Help You Be Successful in This Role
• Required Experience
• Significant experience in growth marketing, performance marketing, media strategy, digital marketing, lifecycle marketing, or acquisition marketing.
• Proven experience leading full-funnel marketing.
• Deep understanding of paid media channels and emerging platforms.
• Experience managing significant media budgets and optimizing investment based on performance, efficiency, and business impact.
• Strong experience with growth experimentation, A/B testing, creative testing, audience testing, landing-page optimization, and funnel analysis.
• Strong analytical capability, with experience using data, dashboards, attribution, and measurement frameworks to guide decisions.
• Experience partnering with cross-functional teams, including Legal and Compliance.
• Proven ability to manage agencies, vendors, media platforms, and external partners.
• Strong people leadership experience, with the ability to build, develop, and motivate high-performing teams.
• Excellent communication and stakeholder management skills, including the ability to influence senior leaders.
• Strong commercial acumen and the ability to connect marketing activity to business outcomes.
• Preferred Experience
• Experience in financial services, asset management, fintech, technology, Saa S, or another complex and regulated industry.
• Experience building or modernizing a growth marketing, performance marketing, or media function.
• Experience with AI-enabled marketing tools, automation, creative optimization systems, or advanced martech.
• Experience with SQL, BI tools, experimentation platforms, attribution tools, CRM platforms, or marketing automation systems.
• Experience operating in a global, multi-market, or matrixed organization.
• Experience supporting both B2B and B2C growth models.
• Work Location

This role can be based in London, UK, Boston, MA or Stamford, CT office.

You'll work in the office four days a week and remotely one day a week.

#LI-EUR

Franklin Templeton is an Equal Opportunity Employer.

We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern.

We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process.

Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities.

As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application.

This information enables us to provide the necessary support and leverage your unique talents effectively.

Artificial intelligence or automated tools may be used to assist in the screening, assessment, or selection of applicants for this position.

Job Summary

Job number

Profession: Marketing and Communication