At a Glance
- Tasks: Prospect senior decision-makers and develop a playbook for future sales hires.
- Company: Join a pioneering B2B SaaS company transforming sales with AI.
- Benefits: Collaborate directly with the founder and gain invaluable experience.
- Other info: Opportunity to build a career in a fast-growing tech startup.
- Why this job: Shape the future of sales while honing your skills in a dynamic environment.
- Qualifications: 1-2 years of SDR/BDR experience in B2B SaaS and strong communication skills.
The predicted salary is between 29700 - 36300 £ per year.
About us
Every revenue team has the same two reps. One runs a deal like clockwork: follows up the day after the call, keeps the buyer's plan moving, knows when to bring in the champion's boss. The other has the same pipeline and the same tools, and is quietly two weeks behind on everything. Companies spend fortunes on intelligence software, enablement and coaching to close that gap, and it stays open, because all of it depends on a human remembering to act.
Flowla was built to remove that dependency. We are a revenue execution platform, and at the centre of it is REX, an AI agent that works as a player-coach for the sales team.
As a player, REX runs the deal. It sits on one connected brain for every opportunity, drawing signal from calls, email, Slack, CRM, the deal room and the action plan, and it executes: the follow-up, the next step, the nudge to the stakeholder who's gone quiet.
As a coach, REX develops the rep. Because it sees what every rep actually does across every deal, it measures skill against a competency framework, flags where each person needs to improve, and connects them to the right learning inside the platform. Reps get better on the job, not in a workshop. Leaders see who is ready to sell without asking for a status update.
The role
We are a growing B2B SaaS business hiring our first dedicated SDR. You will develop a reliable source of qualified opportunities and help build the prospecting playbook future sales hires will use. Working closely with the founder and sales team, you will combine thoughtful account research with consistent, high-quality outbound activity.
What you will do
- Prospect into senior decision-makers at target accounts, tailoring your approach to their role and priorities.
- Use relevant triggers, purchase intent and engagement data to decide which accounts to contact and when.
- Plan and carry out outreach by phone, email, LinkedIn and other suitable channels; test and improve your sequences.
- Work alongside the CEO and AEs to research relevant events globally and identify those likely to attract our ideal customers. Research prospective attendees, including available attendee lists, and book meetings with target prospects before each selected event.
- Attend selected events with the CEO and AEs to meet prospects and develop new opportunities. Record conversations and follow up with everyone contacted or met in connection with the event, agreeing next steps and progressing qualified leads.
- Use a power dialler and dedicated calling sessions to refine your opening, discovery questions and responses to objections.
- Establish the buyer’s problem, urgency, stakeholders and next steps before passing an opportunity to the founder or an account executive.
- Record accurate notes, account relationships and reasons for progressing or disqualifying leads in the CRM.
- Share weekly lessons about messages, market segments, objections and conversion rates with sales, marketing and product colleagues.
- Document the approaches that work so the team can repeat and improve them.
What success looks like
- Your meetings regularly become opportunities accepted by the sales team.
- Your targeting and outreach improve as you learn, producing stronger conversion rates and clearer messaging.
- The founder and account executives receive well-qualified opportunities with concise context and a clear agreed next step.
What you bring
- 1–2 years of SDR or BDR experience in B2B SaaS, with a record of successful outbound prospecting. Experience selling to mid-market or larger organisations is an advantage.
- Examples showing that you can engage senior buyers and explore their needs before arranging a sales meeting.
- Confidence on the phone, including experience with power diallers and feedback on recorded or observed calls.
- Experience working with account executives or another closing team, with careful handovers and regular exchange of feedback.
- Experience using prospect signals or buying triggers to shape outreach.
- Experience selling to revenue leaders is an advantage.
- A small portfolio of outreach you created, such as effective email and LinkedIn sequences, call scripts or original prospecting ideas. Please be prepared to explain what worked and why.
- Strong writing, sound judgment, curiosity and comfort building a process while using it.
Why join us
You will work closely with the founder, shape how we find and qualify new customers, and build the foundations that future sales hires will use.
Founding Sales Development Representative in London employer: Flowla
Flowla is an exceptional employer for those looking to make a significant impact in a dynamic startup environment. With a strong focus on employee growth, you will have the opportunity to work closely with the founders, take ownership of projects from day one, and develop cross-functional skills that are rare in the industry. Located in London, our vibrant work culture fosters innovation and agility, making it an ideal place for individuals who thrive in fast-paced settings and seek meaningful, rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Sales Development Representative in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Founding Sales Development Representative at Flowla, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Flowla. Tailor your message to explain why you’re drawn to them and how you can contribute as a Founding Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Founding Sales Development Representative in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Flowla:When writing your cover letter, make sure to tailor your message specifically for Flowla. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Flowla
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Flowla that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Flowla that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Flowla’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
