At a Glance
- Tasks: Lead innovative field marketing strategies and create unforgettable events across EMEA.
- Company: Join Fireworks, a cutting-edge AI platform backed by top investors.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with top talent and tackle exciting challenges in AI.
- Why this job: Shape the future of AI marketing while building impactful experiences.
- Qualifications: 7+ years in B2B SaaS marketing with a passion for experiential events.
The predicted salary is between 59400 - 72600 £ per year.
About Us: Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.
About The Role: This is a high-impact role on Fireworks AI's Marketing team, central to our pipeline strategy and go-to-market motion. As a Field Marketing Manager, EMEA you'll be a key architect of how we show up in the field, owning a mix of strategy, execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team. If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative events that directly shape Fireworks AI's brand experience in EMEA. You're not just running events — you're building a repeatable engine for pipeline and brand. You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships. You'll bring a strategic lens to audience segmentation, investment decisions, and program measurement, while also rolling up your sleeves to execute.
Key Responsibilities:
- Develop Fireworks AI's EMEA field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
- Conceptualize and produce end to end planning, execution, of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
- Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
- Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
- Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how we invest in field events to drive incremental business impact.
- Mentor and provide guidance to junior field marketing team members as the function grows.
Skills You'll Need to Bring:
- 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
- A passion for all things field and experiential marketing.
- You understand the purpose and place for every event type, from executive dinners to trade shows, and take pride in the details that elevate a good event to a great one.
- A strong strategic instinct paired with operational excellence: you can zoom out to define a program roadmap and zoom in to manage the logistics that make the difference.
- Experience partnering with sales leadership and AE's to develop territory-level event strategies and account-based marketing motions.
- Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types.
- Strong cross-functional collaborator who works effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders.
- Strong written and verbal communication skills, including the ability to create clear event documentation and present post-event insights to leadership.
- Comfortable with data and analytics, using event metrics to optimize programs and clearly demonstrate ROI.
- Proficiency in CRM and marketing automation software; Salesforce is required.
Nice to Haves:
- Experience at a startup or hyper-growth company is preferred; especially within the EMEA region.
- Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees).
- Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
- Marketo experience.
Why Fireworks?
- Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
- Build What's Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
- Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
- Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.
Field Marketing Manager, EMEA employer: Fireworks
Fireworks is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration among a passionate team dedicated to shaping the future of AI. With a strong emphasis on employee growth, you will have the opportunity to tackle complex challenges using cutting-edge technology while building meaningful relationships with clients in a hands-on role. Located in the UK, Fireworks provides a unique environment where your contributions directly impact the company's success, ensuring that every team member's voice is heard and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager, EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fireworks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fireworks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fireworks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fireworks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager, EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fireworks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fireworks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fireworks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fireworks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fireworks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fireworks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.