At a Glance
- Tasks: Transform customer engagement through innovative CRM strategies and data-driven insights.
- Company: Join evoke, the powerhouse behind iconic brands like William Hill and 888.
- Benefits: Enjoy competitive salary, hybrid working, and industry-leading family support.
- Other info: Embrace a culture of trust and flexibility while building your career.
- Why this job: Make a real impact on customer experiences in a dynamic, global environment.
- Qualifications: Experience in CRM strategies and strong analytical skills required.
The predicted salary is between 49500 - 60500 £ per year.
Job Description
Are you passionate about transforming customer engagement through data, personalisation and innovation?
Join a high-performing CRM team shaping the future of customer experiences across globally recognised betting and gaming brands including William Hill, 888 and Mr Green.
Working across international markets, you’ll play a key role in developing industry-leading CRM strategies that leverage AI, automation and advanced analytics to create meaningful customer interactions, maximise commercial performance and drive long-term customer value.
- What You’ll Be Doing
- Develop and optimise reactivation strategies and customer journeys that successfully re-engage inactive customers and encourage sustained activity.
- Design CRM strategies for high-value customer segments, enhancing retention, engagement and lifetime value through personalised experiences.
- Create and maintain measurement frameworks that evaluate incremental performance and support the scaling of successful initiatives across multiple business units.
- Lead customer segmentation strategies using behavioural, transactional and value-based insights to improve targeting and customer relevance.
- Drive a structured test-and-learn culture across messaging, channels, timing, offers and audience selection to continually improve performance.
- Partner with Campaign Management teams to translate strategic direction into impactful CRM activity and customer journeys.
- Share best practices and innovative insights across regional teams, enabling successful strategies to be adopted consistently across global markets.
- Identify opportunities to utilise AI, automation and next-best-action approaches to enhance customer engagement and optimise CRM effectiveness.
Who We Are Looking For
- Proven experience developing CRM, customer lifecycle, communications or bonusing strategies, ideally within the gambling, gaming or a related customer-focused industry.
- Analytical mindset with the ability to interpret complex data, uncover opportunities and translate insights into commercial outcomes.
- Experience with customer segmentation, personalisation, retention strategies and next-best-action methodologies.
- Ability to build relationships and influence stakeholders across brands, markets and functions within a global organisation.
What We Offer
- Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
- Perks and discounts: Discounts at a range of high-street retailers
- Financial: Competitive salary, pension, and bonus schemes.
- Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education.
You will also have access to gym discounts and our cycle to work scheme.
- Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
- Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative).
- Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.
- More About Evoke
We’re a business that embraces change and progress.
The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings.
Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences.
That’s the future.
That’s evoke.
At evoke, you’ll benefit from flexibility and a culture built on trust.
We’ll give you the space to be yourself and the tools you need to protect our customers while they play.
We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.
Apply
At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities.
We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.
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CRM Strategy Manager - Reactivation & High Value in Leeds employer: evoke
At evoke plc, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Senior Risk & Controls Manager, you will benefit from comprehensive professional development opportunities, a collaborative environment, and the chance to make a significant impact in shaping our risk management practices. Located in a vibrant area, we offer a hybrid working model that promotes work-life balance while engaging with industry leaders in the gambling sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Strategy Manager - Reactivation & High Value in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for evoke and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like evoke are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with evoke on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at evoke. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Strategy Manager - Reactivation & High Value in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit evoke. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of evoke:Show us that you’ve done your homework! In your application, briefly mention what you admire about evoke’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at evoke
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at evoke will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At evoke, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
