At a Glance
- Tasks: Lead the retail marketing strategy and create impactful campaigns to boost brand presence.
- Company: Join a dynamic team at Estrid, committed to diversity and innovation.
- Benefits: Make a real impact with competitive salary and growth opportunities in a supportive environment.
- Other info: Be part of a small team where your contributions truly matter.
- Why this job: Shape the future of a brand while collaborating with creative minds and key retailers.
- Qualifications: Experience in Trade Marketing and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
Your purpose & impact
Reporting to the Head of B2B, the Global Trade Marketing Manager will develop and execute the full retail marketing strategy, enhancing brand presence and driving sales in the retail channel. They will collaborate closely with cross‑functional teams, including Sales, Product Development, Marketing, IM, and PM, to create compelling campaigns and promotions.
Responsibilities
- Define the overall Trade Marketing strategy and promotional calendar for Estrid retail.
- Define and manage the global Trade Marketing budget in collaboration with the Head of B2B.
- Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies.
- Work with the retail team and marketing team to create bespoke activation plans for retailers to support NPD launches and commercial moments (Christmas, high summer, etc.).
- Act as the point of contact for retailer marketing both internally and externally, working with key content stakeholders (KAMS, Marketing, CRM, Social, PR) and directly with the retailers themselves.
- Create post‑launch analysis reports to assess effectiveness and maximise profitability, sharing successful activities across the business.
- Work closely with the sales team, making regular store visits to capture feedback and needs, maximising the productivity of marketing efforts.
- Support the KAMs in all JBP presentations with retailers.
Qualifications
- Proven experience in Trade Marketing, preferably in the retail sector.
- Experience working with key retailers in the UK, DE and Nordics.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.
- Creative thinking and problem‑solving abilities to develop unique and impactful marketing initiatives.
- Ability to manage multiple projects simultaneously in a fast‑paced environment.
Education and Credentials
- University degree; master’s degree is a plus.
- Familiarity with Google Suite.
- English required; German is a bonus.
Benefits
You will play an extremely important role in taking this brand to the next level. In return, you will join an incredible company and a small team at an early stage where everything you do will have a huge impact. The position is based at our office in the UK. Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.
Global Trade Marketing Manager in London employer: Estrid
Estrid is an exceptional employer that values diversity and inclusion, fostering a collaborative work culture where every team member's contributions are vital to the brand's success. As a Global Trade Marketing Manager, you will have the opportunity to shape impactful marketing strategies in a dynamic environment, with ample room for personal and professional growth. Located in the UK, our small yet dedicated team ensures that your efforts directly influence the company's trajectory, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Global Trade Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and marketing strategies, especially in retail. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Global Trade Marketing Manager role. Highlight your analytical skills and creative problem-solving abilities to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team at Estrid and making an impact right from the start.
We think you need these skills to ace Global Trade Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Global Trade Marketing Manager role. Highlight your experience in trade marketing and any relevant projects you've worked on that align with our retail strategy.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills can help us enhance brand presence and drive sales.
Showcase Your Analytical Skills:Since strong analytical skills are key for this position, include examples of how you've interpreted data and trends in your previous roles. We want to see how you can translate insights into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Estrid
✨Know Your Trade Marketing Inside Out
Make sure you brush up on your trade marketing knowledge, especially in the retail sector. Be ready to discuss specific strategies you've implemented in the past and how they drove sales. This will show that you understand the role and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've interpreted market trends or consumer insights to create successful campaigns. This will demonstrate your ability to think critically and strategically.
✨Collaboration is Key
Since this role involves working with various teams, be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how you’ve managed relationships with key stakeholders.
✨Be Creative and Problem-Solving Savvy
Think of unique marketing initiatives you've developed and be prepared to discuss them. Show your potential employer that you can think outside the box and tackle challenges creatively, which is crucial for a Global Trade Marketing Manager.
