Details

  • Number of employees
    50-100

Estrid is a pioneering company based in the UK, dedicated to revolutionising the personal care industry with its innovative approach to shaving. Founded with the vision of empowering individuals to embrace their unique beauty, Estrid offers a range of high-quality, sustainable shaving products designed for all skin types.

The company’s flagship product, the Estrid razor, features a sleek design and is made from premium materials, ensuring a smooth and comfortable shaving experience. Each razor is accompanied by vegan-friendly, cruelty-free shaving cream that nourishes the skin while providing an effortless glide.

At Estrid, sustainability is at the heart of everything they do. The company is committed to reducing plastic waste by offering a subscription service that delivers replacement blades directly to customers’ doors, encouraging responsible consumption.

In addition to their product offerings, Estrid actively engages with their community through educational content on skincare and shaving techniques, fostering a supportive environment for all users. Their mission extends beyond just selling products; they aim to inspire confidence and self-love among their customers.

With a focus on inclusivity, Estrid celebrates diversity and encourages everyone to express themselves freely. The brand’s marketing campaigns reflect this ethos, showcasing real people and their stories.

As a forward-thinking company, Estrid continuously seeks to innovate and improve its product line, ensuring that they meet the evolving needs of their customers. They believe in transparency and ethical practices, making it a priority to source materials responsibly.

Overall, Estrid is not just a shaving brand; it is a movement towards a more inclusive and sustainable future in personal care.

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