At a Glance
- Tasks: Lead retail marketing strategy and create impactful campaigns to boost brand presence.
- Company: Join a dynamic team at Estrid, committed to diversity and innovation.
- Benefits: Make a real impact with competitive salary and growth opportunities.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Shape the future of a brand while collaborating with creative minds.
- Qualifications: Experience in Trade Marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 € per year.
Your purpose & impact
Reporting to the Head of B2B, the Global Trade Marketing Manager will develop and execute the full retail marketing strategy, enhancing brand presence and driving sales in the retail channel. They will collaborate closely with cross‑functional teams, including Sales, Product Development, Marketing, IM, and PM, to create compelling campaigns and promotions.
Responsibilities
- Define the overall Trade Marketing strategy and promotional calendar for Estrid retail.
- Define and manage the global Trade Marketing budget in collaboration with the Head of B2B.
- Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies.
- Work with the retail team and marketing team to create bespoke activation plans for retailers to support NPD launches and commercial moments (Christmas, high summer, etc.).
- Act as the point of contact for retailer marketing both internally and externally, working with key content stakeholders (KAMS, Marketing, CRM, Social, PR) and directly with the retailers themselves.
- Create post‑launch analysis reports to assess effectiveness and maximise profitability, sharing successful activities across the business.
- Work closely with the sales team, making regular store visits to capture feedback and needs, maximising the productivity of marketing efforts.
- Support the KAMs in all JBP presentations with retailers.
Qualifications
- Proven experience in Trade Marketing, preferably in the retail sector.
- Experience working with key retailers in the UK, DE and Nordics.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.
- Creative thinking and problem‑solving abilities to develop unique and impactful marketing initiatives.
- Ability to manage multiple projects simultaneously in a fast‑paced environment.
Education and Credentials
- University degree; master’s degree is a plus.
- Familiarity with Google Suite.
- English required; German is a bonus.
Benefits
You will play an extremely important role in taking this brand to the next level. In return, you will join an incredible company and a small team at an early stage where everything you do will have a huge impact. The position is based at our office in the UK. Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.
Global Trade Marketing Manager employer: Estrid
Estrid is an exceptional employer that values diversity and inclusion, fostering a collaborative work culture where every team member's contributions are vital to the brand's success. As a Global Trade Marketing Manager, you will have the opportunity to shape impactful marketing strategies in a dynamic environment, with ample room for personal and professional growth. Located in the UK, our small yet dedicated team ensures that your efforts directly influence the company's trajectory, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Global Trade Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend trade shows, webinars, or local meetups. The more you engage with others, the better your chances of hearing about job openings before they even hit the market.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of your past successes in trade marketing. Use data and results to back up your claims – it’s all about showing how you can drive sales and enhance brand presence.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research Estrid and understand their values and goals. When you apply through our website, highlight how your experience aligns with their mission and how you can contribute to their success.
✨Follow Up Like a Boss
After an interview or networking event, don’t forget to follow up! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Global Trade Marketing Manager position.
We think you need these skills to ace Global Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Global Trade Marketing Manager role. Highlight your trade marketing experience, especially in retail, and don’t forget to mention any relevant projects you've worked on.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about trade marketing and how your background makes you the perfect fit for our team. Be sure to mention specific examples of your past successes.
Showcase Your Analytical Skills:Since strong analytical skills are key for this role, include examples of how you've used data to drive marketing strategies or improve campaigns. We love seeing how you can turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Estrid
✨Know Your Trade Marketing Inside Out
Make sure you brush up on your trade marketing knowledge, especially in the retail sector. Be ready to discuss specific strategies you've implemented in the past and how they drove sales. This will show that you understand the role and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've interpreted market trends or consumer insights to create successful campaigns. This will demonstrate your ability to think critically and strategically.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how you’ve managed relationships with key stakeholders.
✨Be Creative and Problem-Solving Savvy
Think of unique marketing initiatives you've developed and be prepared to discuss them. Show your creative side and how you approach problem-solving, especially in fast-paced environments. This will help you stand out as a candidate who can bring fresh ideas to the table.
