DTC Influencer Marketing Manager in London

Salary: £40,000 to £60,000 Base (dependent on experience) + Performance Bonus (Up to 50%)

Role: Full management of our Macro and Micro Influencer marketing efforts. This role involves a combination of ROI focused paid influencer deals with celebrity level talent + mass seeding/gifting initiatives with micro influencer talent.

Location: Kennington

Working Type: In-Person

*Please read requirements before applying*

*This is an in-person role with an expectation to work in our Kennington office 5 days a week.*

About Elavate: Want to play a key part in scaling one of the UK's fastest-growing wellness brands? Elavate was launched in early 2024 with a primary goal of helping women achieve more youthful skin with our Multi-Collagen blend. Since then we've rapidly grown to service over 10,000 Subscribers and we have an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months.

This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options). If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity.

While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.

Core Job Responsibilities

• Fully in charge of contacting, negotiating and setting up paid influencer campaigns with celebrity level talent, primarily on the Instagram channel (YouTube as well potentially). All our paid campaigns are direct ROI focused, so you must understand performance metrics, potential risk vs reward in each deal, and be fully responsible for ad performance through our Influencer channel.
• Building relationships with influencers, talent managers, agencies and other key stakeholders, so that we can set up campaigns with A-list talent who are not easily accessible for most other brands.
• Fully in-charge of our mass gifting/seeding initiative which will involve sending our products out to thousands of content creators and macro influencers monthly, collecting hundreds of pieces of reusable ad content, optimising our brand affiliate program to get creators to produce high quality content that directly drives sales & improving overall TOF brand awareness which directly improves our Paid Search/Social performance.
• This role requires a deep understanding of performance marketing metrics. You need to demonstrate ROI focused thinking and be able to set up profitable influencer deals at scale + understand how the influencer channel directly affects/benefits our other marketing initiatives.
• Continually identify opportunities and improvements for our Influencer channel that will improve ROI or help take Elavate to a new level of scale.

Additional Functions

• Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders.
• Identify opportunities to expand Elavate's influencer program to new platforms, content formats, and audience segments. Instagram is our primary focus at the moment.
• Manage one-off events & group gifting campaigns.

Success Metrics

• Achieve set CPA & Volume targets on Paid Influencer Campaigns (Performance bonuses tied to over-performance).
• Scaling up our seeding program to thousands of creators per month, in an ROI Positive way.

Core Skills

• Influencer Campaign Setup (End to end process from identifying talent to outreach, pitching, negotiation, briefing and final delivery).
• Analytical mind to calculate expected ROI for various Paid Campaign & Gifting initiatives at scale.
• Understanding of different types of Performance ad creative and Facebook ads to understand the style of content that can be repurposed and scaled on paid social channels.
• Professional relationship building and effective communication skills.

Qualifications

• 2+ Years Experience managing the full Influencer Campaign Setup process, for an ecommerce brand (Preferably a health/supplement D2C Brand, but not a requirement).
• Managed Paid Influencer Campaign spend of over £50k/Month, with a proven track record of hitting acquisition and revenue targets in a competitive market.
• Setup & managed a seeding program for an Ecommerce brand sending out 100’s of packages to creators monthly.
• Strong understanding of Paid Media Platforms (Meta specifically).
• Analytical mindset with a track record of using performance data to inform and optimise creative decisions.
• A passion for health & wellness or skincare is a plus.

Compensation & Perks

• Salary: £40,000 to £60,000 (dependent on experience) + Performance Bonus (Up to 50%).
• Up to £5,000 Annual Learning & Development Budget.
• Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option).
• Vitality Private Health Insurance.
• Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast).
• Direct access to Founder Daily.
• Free Elavate Products.

Why Work at Elavate?

Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We're not just dreaming big, we have a clear strategy & momentum to get there.

Joining Elavate early on our journey presents you with a few amazing opportunities:

• Fast Track Promotions: We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you'll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow.
• Performance Bonuses: We have a very generous bonus plan in place (up to 50% of Salary) to reward great work. We firmly believe in the concept of rewarding top-performers and over-performance will be well rewarded.
• Accelerated Learning / Personal Growth Opportunities + Autonomy: As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth.
• Equity Participation Option: We believe in rewarding committed team members with equity options, designed to deliver substantial value as we grow, ensuring you share directly in our success.
• Top-of-the-Market Compensation: Because our team is only comprised of the best-of-the-best, we pay the very top of market compensation + extra perks, to build a team full of real A-Players.
• Market Opportunity & Timing: The UK Collagen industry is experiencing unprecedented growth. It is currently worth north of £1 Billion a year and still less than 15% of Women over 40 take Collagen on a regular basis.

For Ambitious Builders: If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.