At a Glance
- Tasks: Lead and scale our ecommerce operation to achieve ambitious growth targets.
- Company: Join Elavate, one of the fastest-growing supplement brands in the UK.
- Benefits: Competitive salary, performance bonuses, learning budget, and private health insurance.
- Other info: Fast track promotions, equity options, and a dynamic work environment.
- Why this job: Shape an industry leader and make a real impact on growth strategies.
- Qualifications: 3+ years in ecommerce leadership with a track record of scaling DTC brands.
The predicted salary is between 45000 - 60000 £ per year.
Your mission will be to lead and scale our entire ecommerce operation to achieve our ambitious growth targets. You'll be responsible for building & optimizing ALL growth-driving levers in our D2C business, including but not limited to:
- Scaling our paid acquisition channels profitably
- Improving website CVR/AOV through landing page & offer tests
- Maximizing customer LTV with subscription/retention optimizations
- Developing comprehensive email and SMS strategies
- Implementing robust analytics and reporting frameworks
- Optimizing marketing funnels to drive conversion
- Overseeing organic content strategy
- Building a high-performing ecommerce team
Location: Kennington
Working Type: In‑Person
Please read requirements before applying. This is an in‑person role with an expectation to work in our Kennington office 5 days a week.
Core Job Responsibilities
- Oversee all conversion rate optimization (CRO) initiatives including landing page testing, checkout flow optimization, and offer structure experiments
- Develop and implement comprehensive customer retention strategies to maximize LTV, including subscription optimization
- Manage email and SMS marketing channels to maximize revenue from owned audiences
- Direct the creation and optimization of all marketing and product funnels to improve conversion rates
- Lead website UX/UI improvements to enhance customer experience and drive conversion
- Oversee paid media strategy across all channels, with emphasis on scaling Meta advertising profitably while maintaining CAC targets
Additional Functions
- Work closely with the founder to shape overall business strategy and growth initiatives
- Implement robust analytics and reporting systems to track all key ecommerce metrics
- Establish standard operating procedures for all ecommerce functions as the business scales
- Identify and evaluate new market opportunities, product expansions, and growth channels
- Manage relationships with key ecommerce partners, agencies, and technology providers
Success Metrics
- Achieve aggressive revenue growth targets while maintaining or improving profitability metrics
- Improve key performance indicators including CAC, AOV, LTV, conversion rates, and retention metrics
- Successfully scale the organization from current revenue to £100M ARR by end of 2026
Core Skills
- Strategic Leadership: Ability to develop and execute comprehensive ecommerce growth strategies
- Data Analysis: Expert capability in analyzing customer data to inform business decisions
- Technical Proficiency: Deep understanding of ecommerce platforms, CRO tools, and marketing technologies
- Team Building: Proven track record of building and leading high-performing ecommerce teams
- Cross-functional Collaboration: Ability to work effectively across departments to drive cohesive strategies
- Financial Acumen: Strong understanding of unit economics, P&L management, and financial modeling
Qualification
- 3+ years experience in ecommerce leadership roles, ideally at a fast-growing health and wellness brand (not necessary)
- Proven track record scaling DTC brands from 7 to 8 figures in annual revenue
- Extensive experience with subscription business models and retention strategies
- Deep knowledge of Meta advertising and other paid acquisition channels at scale (£300k+/month spend)
- Experience building and optimizing high-conversion marketing funnels
- Strong background in data-driven decision making and performance marketing
Compensation & Perks
- Salary: £45,000 to £60,000 (dependent on experience) + Performance Bonus (Up to 50%)
- Up to £10,000 Annual Learning & Development Budget
- Full daily travel compensation
- Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
- Work desktop + laptop and full desk set‑up (Dual Monitor, Ergonomic chair & standing desk option)
- Vitality Private Health Insurance
- Direct access to Founder
- Free Elavate Products
Why Work at Elavate?
Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We're not just dreaming big, we have a clear strategy & momentum to get there. Joining Elavate early on our journey presents you with a few amazing opportunities:
- Fast Track Promotions: We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you'll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow.
- Performance Bonuses: We have a very generous bonus plan in place (up to 50% of Salary) to reward great work.
- Accelerated Learning / Personal Growth Opportunities + Autonomy: As we rapidly scale, you'll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth.
- Equity Participation Option: We believe in rewarding committed team members with equity options.
- Top-of-the-Market Compensation: Because our team is only comprised of the best‑of‑the‑best, we pay the very top of market compensation + extra perks.
- Market Opportunity & Timing: The UK Collagen industry is experiencing unprecedented growth.
If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.
Growth Marketing Lead in City of London employer: Elavate
Elavate is an exceptional employer for those looking to make a significant impact in the fast-paced wellness industry. With a strong focus on personal development, employees benefit from a generous learning budget and opportunities for rapid career advancement in a dynamic, innovative environment. Located in Kennington, our collaborative culture encourages creativity and ownership, making it an ideal place for ambitious individuals eager to grow alongside one of the UK's fastest-growing brands.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in City of London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Elavate are looking for when hiring for a Growth Marketing Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Elavate for the Growth Marketing Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Elavate as a Growth Marketing Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Elavate’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Growth Marketing Lead.
We think you need these skills to ace Growth Marketing Lead in City of London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Elavate, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Elavate's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Elavate. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Elavate
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Elavate uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Elavate. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
