At a Glance
- Tasks: Lead growth strategies for B2B brands using SEO, AEO, and CRO techniques.
- Company: Dynamic agency focused on innovative design and development for ambitious brands.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on experimentation and continuous learning.
- Why this job: Make a real impact by driving website growth and engaging with cutting-edge AI technologies.
- Qualifications: Experience in SEO, AEO, and conversion strategies; strong analytical and communication skills.
The predicted salary is between 45000 - 55000 £ per year.
Introduction
We bring design, development and growth together to build B2B brands and websites that earn attention and help people choose.
The opportunity
Help ambitious B2B brands get more from their websites.
You’ll set the growth plan across search, AI answers and conversion, then see it through with our team and the client’s, growing the right traffic and turning more of it into pipeline.
It’s a role for a broad-thinking, growth-minded marketer who loves to experiment and can get people excited about new ideas, AI search above all.
You’ll lead each client’s growth conversation yourself, report to the CEO and help shape what growth looks like at Demandflow as search and AI answers change.
Success looks like clients hitting the growth goals we agreed with them, growth clients who stay with us and work delivered within the time each client has bought.
Your bonus is built on exactly that.
- What you’ll do
- Set a growth direction that matters
Understand each client’s business, market, buyers and wider marketing.
Agree where search, AI answers and conversion can do most for their pipeline, then turn it into a clear plan with the outcomes it’s aiming for.
Turn more interest into enquiries
Find where visitors hesitate or drop off, then set up A/B tests with a clear hypothesis and a fair test.
Work with designers and developers on the improvements, read the results honestly and choose the next move on the evidence, even when the right answer for the client is less work for us.
Improve discovery in search and AI
Plan and run SEO and AEO campaigns that grow the right visibility in search and AI answers.
Research search intent and competitors, test new approaches and brief our technical team on the technical SEO and build work through the Project Lead.
Partner the client on growth
Lead the client’s growth conversation without the CEO in the room.
Get them bought into new ideas, report results against the goals they care about with the evidence behind every recommendation, and brief the copywriter and the wider team so the work keeps moving until it’s live.
- The expertise you’ll bring
- A broad-thinking, growth-minded B2B marketer: you understand how buyers find and choose a supplier, and where a website fits with campaigns, positioning and pipeline.
- Strong SEO and AEO strategy, with evidence of growing relevant organic traffic or AI visibility and contributing to business outcomes.
- Practical AEO/GEO experience through research, audits or experiments. You can explain what you learned and the limits of the evidence.
- Hands-on A/B testing for conversion: a clear hypothesis, a fair test and an honest read of the result.
- An experimental mindset: you want to try new things, understand what each experiment could change and can run several campaigns at once.
- Experience with GA4, Google Search Console and behavioural analytics, turning data into recommendations while explaining its limits.
- Client-facing strategic experience with senior stakeholders, and the confidence to get people bought into ideas.
Agency experience is strongly preferred, and you can prioritise work across several accounts.
- Practical AI use in research and analysis, with findings checked against evidence and your own judgement guiding recommendations.
- Fluent English and excellent written and verbal communication, making complex findings clear to people outside your discipline.
- Useful additional experience
- Working with B2B Saa S, technology or high-growth companies.
- Webflow and experimentation or A/B testing tools.
- Ahrefs, Semrush, Screaming Frog, Hotjar or Microsoft Clarity.
- Content strategy or paid acquisition, including the relationship between campaigns and landing pages.
- Enough technical SEO knowledge to brief our technical team and check their work.
- How we’ll help you grow
Website Growth Strategist (SEO, AEO & CRO) in Manchester employer: Demandflow
Demandflow provides a fully remote work environment that encourages flexibility and collaboration across time zones. The company focuses on innovative B2B website projects, allowing employees to engage in creative and impactful work. With a commitment to professional development, Demandflow supports its team members in growing their skills and careers.
StudySmarter Expert Advice🤫
We think this is how you could land Website Growth Strategist (SEO, AEO & CRO) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Demandflow and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Demandflow are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Demandflow on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Demandflow. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Website Growth Strategist (SEO, AEO & CRO) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Demandflow. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Demandflow:Show us that you’ve done your homework! In your application, briefly mention what you admire about Demandflow’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Demandflow
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Demandflow will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Demandflow, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
