At a Glance
- Tasks: Support web analytics strategy and implement digital measurement solutions across websites and campaigns.
- Company: Join DAC, a global performance media agency focused on transformative results.
- Benefits: Enjoy competitive salary, health benefits, generous PTO, and professional development opportunities.
- Other info: Dynamic role with opportunities for growth and a supportive team culture.
- Why this job: Work with cutting-edge tools and top-tier clients in a collaborative and innovative environment.
- Qualifications: 2-4 years in web analytics and experience with analytics platforms like Google Analytics.
The predicted salary is between 35000 - 45000 € per year.
We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.
The Web Analyst supports the strategy, design, implementation, and ongoing optimization of digital measurement solutions across websites and marketing programs. This role blends web analytics implementation with cross-channel reporting and analysis, helping ensure that data is collected accurately, structured appropriately, and translated into clear business insights. The successful candidate will support tracking and tagging initiatives, validate data quality, and develop reporting that combines website, media, and first-party data sources. This individual will also use AI-enabled tools to accelerate reporting, create data visualizations, and support high-level analysis of business questions. This role works closely with web developers, data engineers, lead analysts, data scientists, and account teams to support analytics implementation, reporting, and performance analysis.
Key Objectives of the Role
- Support web analytics strategy, measurement planning, and implementation across websites and campaigns
- Translate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputs
- Ensure data is collected accurately through proper tagging, implementation QA, and ongoing validation
- Build and maintain reporting and visualizations across website, media, and first-party data sources
- Use AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficiently
- Investigate trends and performance changes across digital touchpoints and provide actionable recommendations
- Collaborate with technical, media partners and analytics teams to maintain data integrity and improve reporting foundations
Position Accountabilities
- Lead and support Web Analytics engagements in partnership with account service, analytics, and technical teams
- Own the web analytics lifecycle across assigned projects, including measurement design, implementation support, QA, reporting, analysis, and recommendations
- Gather business requirements and translate them into tracking frameworks, measurement plans, and data collection specifications
- Support tagging and implementation activities for websites and campaigns, including variables, events, conversions, and other measurement requirements
- Partner with developers and technical teams during implementation to ensure analytics requirements are correctly deployed
- Perform implementation QA and troubleshooting to validate tagging, data capture, and reporting accuracy
- Monitor data quality and identify issues related to tracking, tagging, discrepancies, or broken measurement logic
- Develop recurring and ad hoc reporting that integrates website, media, and first-party data into clear and actionable views of performance
- Build dashboards, visualizations, and presentations that communicate performance trends, issues, and opportunities to stakeholders
- Analyze digital performance across websites and campaigns, identifying underperforming areas and opportunities to improve conversion, engagement, and efficiency
- Investigate business questions by connecting behavioral, campaign, and customer data to identify likely drivers of performance changes
- Work with Data Engineers to understand data architecture, source systems, data flows, and structures that support reporting and analysis
- Collaborate with Lead Analysts and Data Scientists on more advanced analysis, data interpretation, and insight development
- Participate in client and internal presentations, helping explain findings, technical considerations, and strategic recommendations
- Contribute to the growth and evolution of the agency’s analytics, implementation, and reporting capabilities
Preferred Requirements
- Relevant bachelor’s degree or equivalent industry experience
- 2–4 years of experience in web analytics, digital analytics, or marketing analytics
- Experience with web analytics implementation, including tracking design, tagging requirements, QA, and troubleshooting
- Familiarity with tag management systems and analytics platforms such as Google Tag Manager, Adobe Launch, Google Analytics, Adobe Analytics, or similar tools
- Strong understanding of digital measurement frameworks, events, conversions, campaign tracking, and website performance metrics
- Working knowledge of digital media channels, including paid search, paid social, and SEO, with an understanding of how campaigns are optimized and how media performance influences website behavior, traffic quality, and conversion
- Experience building reports and dashboards using website, media, and first-party data
- Familiarity with data visualization tools such as Power BI, Tableau, Looker Studio, or similar platforms
- Understanding of data architecture, data structures, and how raw source data translates into reporting outputs
- Experience using AI-enabled tools to support reporting, visualization, analysis, or workflow efficiency
- Strong Excel and PowerPoint skills
- Strong written, verbal, and presentation skills
- Ability to communicate technical concepts and data insights clearly to both technical and non-technical stakeholders
- Comfortable working cross-functionally with developers, data engineers, analysts, and data scientists
- Strong attention to detail, curiosity, and problem-solving ability
What You Will Get
- Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
- Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
- Competitive Benefits: Competitive salary and comprehensive health benefits. Generous PTO, wellness initiatives and parental leave. Opportunities for continued learning and professional development. A supportive, collaborative, and casual work environment.
How We Work
This role requires three days in-office. Remote work is not available for this position.
Web Analyst employer: DAC
DAC is an exceptional employer that fosters a collaborative culture where curiosity and innovation thrive. With a commitment to professional growth, employees have the opportunity to work with top-tier clients and cutting-edge tools in the performance marketing industry, all while enjoying competitive benefits, generous PTO, and a supportive work environment. Located in a vibrant area, DAC encourages teamwork and offers a unique chance to contribute to transformative results in a dynamic field.
StudySmarter Expert Advice🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your web analytics projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to web analytics. Think about how you can demonstrate your experience with tools like Google Analytics or Adobe Launch, and be ready to discuss your problem-solving approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at DAC.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Web Analyst role. Highlight your experience with web analytics, tagging, and reporting, and show us how your skills align with our needs.
Showcase Your Technical Skills:We love seeing candidates who can demonstrate their technical prowess. Mention any tools you've used like Google Tag Manager or Power BI, and give examples of how you've applied them in past projects.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to explain your experience and achievements, making it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at DAC
✨Know Your Analytics Tools
Familiarise yourself with the web analytics tools mentioned in the job description, like Google Tag Manager and Adobe Analytics. Be ready to discuss your experience with these platforms and how you've used them to implement tracking and reporting in past roles.
✨Prepare for Technical Questions
Expect technical questions about data integrity, tagging requirements, and troubleshooting. Brush up on your knowledge of digital measurement frameworks and be prepared to explain how you would approach common issues related to data capture and reporting accuracy.
✨Showcase Your Problem-Solving Skills
Think of specific examples where you've identified performance issues or trends in data and how you addressed them. Highlight your analytical mindset and curiosity, as these traits are crucial for a Web Analyst role.
✨Communicate Clearly
Practice explaining complex technical concepts in simple terms. You'll need to communicate insights to both technical and non-technical stakeholders, so being able to articulate your findings clearly will set you apart from other candidates.
