At a Glance
- Tasks: Become a digital media expert and optimise campaigns across various platforms.
- Company: Join DAC, a leading local media agency with a focus on transformative results.
- Benefits: Enjoy competitive salary, health insurance, 25 days leave, and professional development opportunities.
- Other info: Participate in fun social events and thrive in a supportive work culture.
- Why this job: Make an impact in performance marketing while collaborating with a dynamic team.
- Qualifications: 2-4 years of experience in managing paid media campaigns and strong communication skills.
The predicted salary is between 35000 - 42000 £ per year.
About Us
We are DAC—the brand to local media agency dedicated to delivering transformative results. With our performance DNA and expertise spanning search, media planning and buying, SEO, creative production, data science and analytics, we combine the brightest minds with innovative technology to deliver seamless, forward‑thinking strategies. Powered by our proprietary AI platform, industry‑leading toolset, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.
Responsibilities
- Become an expert in biddable paid media.
- Produce weekly/monthly reports covering all paid media channels and performance data.
- Work collaboratively, coordinate and communicate with internal and external partners.
- Provide ongoing analysis and monitoring of paid search and display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
- Build, launch, optimize, and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest and other platforms.
- Conduct search ad copy and banner ad testing per best practice to drive performance improvements.
- Conduct keyword, placement and market research to make additions to new and existing campaigns.
- Perform necessary conversion tracking implementation with assistance from the Marketing Science team.
- Learn how to traffic campaigns through CM360 and understand the ins and outs of Google Analytics.
- Perform QA on campaign setup and post‑campaign launch.
What You Bring
- 2‑4 years of hands‑on experience managing paid search, paid social, display, and video campaigns. Agency background in performance media preferred.
- Experience leading client relationships, contributing to strategy, and client presentations.
- Good communication skills with ability to distill messages to key points and adapt to audience.
- Ability to master and use third‑party bid management platforms (DoubleClick, Kenshoo, etc.).
- Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow clients’ business needs and search best practice.
- Ability to pull reports and provide insights and observations on campaign performance at a high level.
- Accurately track and maintain budgets across campaigns and multiple search engines.
- Provide traffic and cost estimates.
- Create campaigns that encompass multiple locations, geos, and lines of business.
- Create campaigns that are mapped through to conversion‑focused landing pages that are highly relevant and built at scale.
- Provide in‑depth optimization suggestions based on account performance.
- Perform ad copy testing.
- Perform testing against various ad extensions.
- In‑depth knowledge of Google Ads and Microsoft Ads (Bing) and how they can be effectively integrated into campaigns.
- Ability to download data into Excel, perform VLookups, create pivot tables and charts, and visualize data for ease of comprehension.
- A sense of ownership over your managed campaigns, attention to detail, and diligence in execution.
What You’ll Get
- Professional growth: work and train with the best team in performance marketing.
- Collaborative culture: be part of a global organization that values enthusiasm, execution, curiosity, and courage.
- Supportive, collaborative, and dynamic work environment with a strong team culture.
- Twice‑yearly social events conceived and planned collaboratively by the team.
- Competitive benefits: Competitive salary and comprehensive private health insurance.
- 25 days of annual leave, wellness initiatives and parental leave.
- Pension scheme.
- Opportunities for continued learning and professional development.
Digital Media Specialist employer: DAC
At DAC, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that fosters professional growth and innovation. As a Digital Media Specialist, you'll be part of a dynamic team dedicated to delivering transformative results, with access to competitive benefits, comprehensive health insurance, and opportunities for continued learning. Our supportive environment encourages creativity and teamwork, making DAC an ideal place for those seeking meaningful and rewarding employment in the heart of the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital media. Whether it's campaign results or creative projects, having tangible evidence of your expertise can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their needs and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Media Specialist
Some tips for your application 🫡
Show Your Passion for Digital Media:When writing your application, let your enthusiasm for digital media shine through! We want to see how your experience aligns with our mission at DAC and how you can contribute to our innovative strategies.
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Media Specialist role. Highlight relevant experiences, especially in managing paid search and social campaigns, so we can see how you fit into our team.
Be Clear and Concise:We appreciate straightforward communication. Keep your application clear and to the point, focusing on key achievements and skills that demonstrate your ability to excel in this role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at DAC
✨Know Your Biddable Media Inside Out
Make sure you brush up on your knowledge of biddable paid media before the interview. Familiarise yourself with platforms like Google Ads, Bing, and Facebook, and be ready to discuss how you've used them in past campaigns. Showing that you can speak confidently about these tools will impress the interviewers.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in the past. Bring examples of reports you've produced and insights you've drawn from data. Being able to demonstrate your ability to pull reports and provide actionable insights will highlight your analytical prowess.
✨Communicate Clearly and Effectively
Since good communication is key for this role, practice distilling complex information into clear, concise points. Think about how you can adapt your message to different audiences, whether it's clients or team members. This will show that you can effectively collaborate with both internal and external partners.
✨Demonstrate Your Attention to Detail
Be prepared to discuss how you ensure accuracy in campaign setups and reporting. Share specific examples where your attention to detail made a difference in campaign performance. This will reassure the interviewers that you take ownership of your work and are diligent in execution.
