At a Glance
- Tasks: Lead revenue growth for innovative accounting and payroll products while collaborating with cross-functional teams.
- Company: Join Tide, a rapidly growing fintech transforming small business banking.
- Benefits: Enjoy competitive salary, health perks, flexible work, and professional development opportunities.
- Other info: Dynamic team culture with monthly socials and a commitment to diversity and inclusion.
- Why this job: Make a real impact in the fintech space and help SMEs thrive.
- Qualifications: 5+ years in commercial roles, strong analytical skills, and accountancy software experience.
The predicted salary is between 56700 - 69300 £ per year.
About Tide
At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members globally and rapidly growing
- Over $300 million raised in funding
- 3,000 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
About the team
The Business Management Software commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention.
About the role
We’re looking for an exceptional Lead Country Commercial Manager to scale revenue growth across our Accounting, Tax and Payroll products (part of our BMS suite, known internally as ‘Admin Services’) and build an indirect distribution channel via Partners & Accountants. You will sit at the heart of Tide’s commercial function and be responsible for collaborating with cross-functional teams (mainly Marketing, Product, Finance) to understand funnel conversion, campaign performance and product prioritisation, whilst owning competitor and market insight and leading new product go-to-market (GTM) launch plans. Excellent organisation, strategy and communication skills are essential.
Key areas of this role:
- Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine commercial projections for the Accounting, Tax & Payroll products ensuring revenue accountability and proactive identification of risks and opportunities.
- Accountants Strategy & GTM planning: Research UK Accountants market and build a clear, concise and financially robust indirect model to help Tide scale their BMS products and others with Accountants.
- Competitor and Market insight: Regularly analyse key competitor movements and wider industry trends relevant to Accounting, Tax, Payroll and Accountants, translating insight into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
- Analytics-Driven Insight: Analyse member behaviour, segment audiences, subscription cohort performance and create clear recommendations to shape product prioritisation, pricing, positioning and communications.
- Product Development: Partner with the Product teams to assess opportunities to shape product positioning, product led growth, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
- Launch Strategy: Support new feature launches across channels and operational teams to deliver best-in-class experiments.
- Stakeholder Management: High levels of communication with a wide range of stakeholders, including Tide’s Senior Leadership Team and Executives.
- Member Obsession: You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.
What we are looking for:
- Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals.
- Accountancy software experience: Understanding of software and experience scaling software at either an Accountancy software company or with Accountants. 5+ years’ experience leading ‘always on’ activity to drive commercial performance.
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
- Proven GTM track record: Delivering holistic, high impact omni-channel campaigns (across sales, CRM, in-app contact points).
- Exceptional project management skills: Able to juggle multiple launches and tactical tests in a fast-moving environment.
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.
What you’ll get in return:
- Competitive salary
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
- 24/7 Employee Assistance Programme
- 25 days holiday with the ability to buy extra days
- Professional L&D budget per year
- Referral bonus when you bring your friends to join Tide
- Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
- Spacious brand new office in Liverpool street with an all-day snacks bar
- Enhanced family-friendly leave
- 24 hours paid volunteering time off per year
- Flexible work from home or at the office arrangements
- Monthly team socials (we’ve had themed bingo, online cocktail making sessions, wellbeing challenges and themed virtual pub quizzes)
- Sabbatical leave
Tide is a place for everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
Lead Country Commercial Manager for Business Management Software in London employer: Creandum
Rillet is an exceptional employer for those looking to make a significant impact in the finance technology sector. With a strong focus on employee growth, competitive pay, and meaningful equity, Rillet fosters a collaborative work culture that values innovation and strategic thinking. As a Founding Account Executive in the UK, you'll have the unique opportunity to shape the future of finance for high-growth companies while enjoying a supportive environment that prioritises your wellbeing and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Country Commercial Manager for Business Management Software in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
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Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Creandum. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Lead Country Commercial Manager for Business Management Software in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Creandum.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Creandum's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Creandum
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Creandum.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Creandum will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Creandum employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
