Lead Country Commercial Manager for Business Management Software

At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

The Business Management Software commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, invoicing, expense management, payroll and Company Formations. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention.

We’re looking for an exceptional Lead Country Commercial Manager to scale revenue growth across our Accounting, Tax and Payroll products and build an indirect distribution channel via Partners & Accountants. You will sit at the heart of Tide’s commercial function and be responsible for collaborating with cross-functional teams (mainly Marketing, Product, Finance) to understand funnel conversion, campaign performance and product prioritisation, whilst owning competitor and market insight and leading new product go-to-market launch plans. Excellent organisation, strategy and communication skills are essential.

• Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine commercial projections for the Accounting, Tax & Payroll products ensuring revenue accountability and proactive identification of risks and opportunities.
• Accountants Strategy & GTM planning: Research UK Accountants market and build a clear, concise and financially robust indirect model to help Tide scale their BMS products and others with Accountants.
• Competitor and Market insight: Regularly analyse key competitor movements and wider industry trends relevant to Accounting, Tax, Payroll and Accountants, translating insight into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
• Analytics-Driven Insight: Analyse member behaviour, segment audiences, subscription cohort performance and create clear recommendations to shape product prioritisation, pricing, positioning and communications.
• Product Development: Partner with the Product teams to assess opportunities to shape product positioning, product led growth, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
• Launch Strategy: Support new feature launches across channels and operational teams to deliver best-in-class experiments.
• Stakeholder Management: High levels of communication with a wide range of stakeholders, including Tide’s Senior Leadership Team and Executives.
• Member Obsession: You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.

What we are looking for:

• Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.
• Accountancy software experience: Understanding of software and experience scaling software at either an Accountancy software company or with Accountants.
• 5+ years’ experience leading ‘always on’ activity to drive commercial performance, ideally in Accounting, Invoicing or Expense Management products, in a fintech environment.
• Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
• Proven GTM track record – delivering holistic, high impact omni-channel campaigns.
• Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
• Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
• Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.

What you’ll get in return:

• Competitive salary
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Hundreds of perks and discounts through Vitality Health Insurance
• 24/7 Employee Assistance Programme
• 25 days holiday with the ability to buy extra days
• Professional L&D budget per year
• Referral bonus when you bring your friends to join Tide
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand new office in Liverpool street with an all-day snacks bar
• Enhanced family-friendly leave
• 24 hours paid volunteering time off per year
• Flexible work from home or at the office arrangements
• Monthly team socials
• Sabbatical leave

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs.