Area Sales Manager in Leeds

Area Sales Manager

Location: Leeds/Newcastle Salary: Competitive + Bonus + Company Vehicle/Car Allowance Job Type: Full-Time, Permanent

About the Role

We are looking for a dynamic and ambitious Area Sales Manager to drive sales growth and develop strong customer relationships across an assigned territory. This is an exciting opportunity for an experienced sales professional with a background in the hire, construction, or related industries to join a growing business and play a key role in achieving our commercial objectives.

Reporting to the Head of Sales, you will be responsible for managing existing customer accounts, identifying new business opportunities, developing pricing strategies, and delivering revenue growth across your region.

If you are a self-motivated, target-driven sales professional who thrives on building relationships and winning new business, we’d love to hear from you.

Key Responsibilities

As Area Sales Manager, you will:

• Achieve agreed revenue and sales activity targets for your designated territory.
• Develop and implement strategies to grow existing customer accounts and increase market share.
• Analyse market trends, customer behaviours and sales data to identify opportunities for future growth.
• Proactively generate and onboard new customer accounts.
• Build and maintain strong relationships with key customers, acting as their primary point of contact.
• Manage customer enquiries and resolve issues promptly and professionally.
• Conduct regular customer visits and site meetings to strengthen relationships and identify opportunities.
• Work closely with senior management to develop competitive pricing agreements and commercial proposals.
• Identify opportunities to expand sales within existing key accounts.
• Generate new business across a broad range of industries and customer types.
• Maintain accurate records within CRM systems, including quotations, orders and customer interactions.
• Support marketing initiatives and company social media activity where appropriate.
• Represent the business at networking events, trade shows and industry exhibitions.
• Deliver engaging product and service demonstrations to potential and existing customers.
• Conduct site surveys when required.
• Ensure all sales activities comply with company processes and procedures.

What We’re Looking For

Essential Experience

• Previous experience in a field-based sales role with a proven track record of achieving and exceeding sales targets.
• Experience within the hire industry, construction sector, or a related commercial environment.
• Demonstrated success in winning new business and developing existing accounts.
• Strong commercial awareness and negotiation skills.
• Experience using CRM systems and sales management tools.
• Full UK driving licence.

Skills & Attributes

• Excellent relationship-building and account management skills.
• Strong communication and presentation abilities, including the confidence to engage with senior decision-makers.
• Results-driven with a strong focus on customer service and business growth.
• Ability to identify customer needs and provide value-added solutions.
• Excellent problem-solving skills and a proactive approach to resolving customer issues.
• Strong attention to detail when preparing quotations, pricing agreements and contracts.
• Good IT skills, including Microsoft Office and CRM systems.
• Strong networking and business development capabilities.
• Ability to deliver compelling sales presentations and differentiate our offering from competitors.
• Organised, self-motivated and able to manage a busy territory independently.

What Success Looks Like

The successful candidate will:

• Deliver and exceed the annual sales plan for their territory.
• Consistently achieve monthly and annual revenue targets.
• Maintain accurate CRM, quotation and order records.
• Develop profitable pricing agreements aligned with business objectives.
• Establish themselves as a trusted advisor and key contact for customers across the region.
• Build a strong reputation within the marketplace and identify new growth opportunities.

What We Offer

• Competitive salary and sales commission scheme
• Company vehicle or car allowance (where applicable).
• Critical Illness Cover
• Death in Service Benefit
• Employee Assistance Programme
• Ongoing training and development opportunities.
• Supportive and collaborative team environment.
• Opportunity to join a growing business with genuine career progression prospects.

Apply Now

If you have a passion for sales, enjoy building strong customer relationships and have experience within the hire or construction sector, we’d love to hear from you.

Click Apply today and take the next step in your sales career with usummary: