Retail Sales Manager in London

Retail Sales Manager in London

London Full-Time 28000 - 30000 £ / year (est.) On-site
Carl Friedrik

At a Glance

  • Tasks: Lead a dynamic retail team and create an exceptional customer experience.
  • Company: Join Carl Friedrik, a premium brand known for its luxury products.
  • Benefits: Competitive salary, team development opportunities, and a vibrant work environment.
  • Other info: Flexible hours across central London stores with great career growth potential.
  • Why this job: Be at the forefront of luxury retail and make a real impact on customer satisfaction.
  • Qualifications: 3+ years in premium retail, strong leadership, and sales skills required.

The predicted salary is between 28000 - 30000 £ per year.

Carl Friedrik is looking for an experienced Retail Sales Manager to help lead the performance of its London retail stores. This role will focus heavily on customer experience, sales leadership, team motivation, and creating a consistently premium in-store experience across both locations.

The position suits a highly people-focused retail leader who thrives on the shop floor, enjoys building strong customer relationships, and leads from the front through energy, presence, and strong commercial awareness.

Who you are

  • You come from a premium or luxury retail background and are passionate about customer experience, team culture, and driving commercial performance.
  • You are confident on the shop floor, naturally engaging with customers, and know how to motivate a team to deliver high standards consistently.
  • You understand how to drive sales through strong service, client relationships, floor leadership, and attention to detail.
  • You bring energy, accountability, and a proactive mindset to the stores day to day.

Your responsibilities

  • Lead from the front on the shop floor and deliver a premium customer experience.
  • Drive sales performance, conversion, AOV, and clientelling activity.
  • Motivate, coach, and develop the retail team across both London stores.
  • Maintain exceptionally high standards across service, presentation, VM, and store environment.
  • Build strong customer relationships and encourage repeat business.
  • Support onboarding, training, and day to day team development.
  • Work closely with the Head of Retail on store performance, customer insights, and commercial opportunities.
  • Support in-store events, activations, and VIP experiences.
  • Help ensure smooth day to day store operations and team organisation.

Requirements

  • 3+ years experience within premium or luxury retail.
  • Strong sales and customer experience focus.
  • Experience leading or motivating retail teams.
  • Commercial mindset with understanding of KPI-driven retail.
  • Confident communicator with strong interpersonal skills.
  • Highly proactive, organised, and hands-on approach.
  • Flexible to work across both central London stores including weekends.

Retail Sales Manager in London employer: Carl Friedrik

At Carl Friedrik, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead impactful projects in the luxury sector. Located in a vibrant city known for its rich fashion heritage, our team enjoys a collaborative environment where creativity thrives and every voice is valued.

Carl Friedrik

Contact Details:

Carl Friedrik Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Retail Sales Manager in London

✨Get Your Retail Game On

Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!

✨Join Retail Networks and Forums

Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Carl Friedrik, so don’t miss out on building those relationships!

✨Be Ready for Busy Season Opportunities

Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.

✨Show Off Your Customer Service Skills

Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Carl Friedrik!

We think you need these skills to ace Retail Sales Manager in London

Customer Experience Focus
Sales Leadership
Team Motivation
Commercial Awareness
Strong Interpersonal Skills
KPI Understanding
Client Relationships

Some tips for your application 🫡

Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.

Tailor Your CV for Retail:When applying for a full-time role like this one at Carl Friedrik, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.

Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Carl Friedrik and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!

Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Carl Friedrik that you’re ready to jump in and contribute right away!

How to prepare for a job interview at Carl Friedrik

✨Show Off Your Customer Service Skills

Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!

✨Familiarity with Point of Sale Systems

Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!

✨Understand Product Knowledge

Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.

✨Be Ready for Role-Playing Scenarios

Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!