Analytics & Optimisation Lead

Analytics & Optimisation Lead

Full-Time 60000 - 80000 € / year (est.) No home office possible
Candyspace

At a Glance

  • Tasks: Lead analytics and optimisation to enhance digital experiences for top brands.
  • Company: Join Candyspace, a leader in digital product design and optimisation.
  • Benefits: Inclusive culture, growth opportunities, and the chance to work with renowned clients.
  • Other info: Dynamic team environment with a focus on collaboration and continuous learning.
  • Why this job: Make a real impact by driving data-led decisions and improving customer experiences.
  • Qualifications: Experience in analytics, experimentation, and a passion for digital optimisation.

The predicted salary is between 60000 - 80000 € per year.

Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.

Working at Candyspace is about building products that people love. We all work hard to define the sweetspot between customer demand and the needs of the businesses who employ us. And by building products that they all love, we love those products too. To do this you will be part of a diverse and inclusive team of like-minded people, ambitious for themselves and passionate about what they do. You will work on exciting and challenging projects.

Candyspace is an equal opportunities employer and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply for roles here. If you need reasonable adjustments at any point in the application or interview process, please let us know and feel free to note which pronouns you use (she/her, he/him, they/them etc).

Role Overview

The Analytics & Optimisation Lead is responsible for leading Candyspace’s analytics, insight and experimentation offer across client programmes. The role exists to help clients make better digital decisions, create stronger customer experiences and drive measurable improvement through a structured, evidence led approach to optimisation.

Working across strategy, insight and delivery, the Analytics & Optimisation Lead brings together behavioural data, qualitative understanding, experimentation and business context to identify where the biggest opportunities lie and how to act on them. They advise clients on measurement, testing strategy, tooling and operating models, while partnering closely with UX, design and technical teams to turn opportunities into practical outcomes.

As a senior member of the Experience team, this role also helps grow Candyspace’s optimisation capability more broadly, contributing to pitches, shaping propositions, improving ways of working and raising the quality of experimentation practice across the business.

Key Responsibilities:

  • Data collection: Own the measurement and tracking approach across client products, ensuring data is collected accurately, issues are identified quickly, and implementations are robust enough to support confident optimisation decisions.
  • Data presentation: Translate complex datasets into clear, compelling outputs that help clients and internal teams understand performance, spot patterns and act on insight.
  • Interpreting results: Analyse user behaviour and performance data to uncover what is driving outcomes, connect findings to business goals, and turn evidence into clear recommendations and next steps.
  • Testing strategy: Define KPI frameworks, optimisation roadmaps and testing strategies that focus effort on the highest value opportunities and align experimentation activity to client objectives.
  • Experimentation: Lead the design, delivery and evaluation of experiments across A/B testing, segmentation and personalisation, ensuring strong hypotheses, sound methodology and meaningful learning.
  • Tools: Guide the selection, application and evolution of analytics and experimentation tools, balancing capability, feasibility and commercial value for both clients and Candyspace. Experience is required using Optimizely, Dynamic Yield & VWO.
  • Qualitative insights: Combine quantitative evidence with qualitative insight to build a fuller understanding of customer behaviour, strengthen recommendations and shape more effective optimisation opportunities.
  • Client meetings: Lead client discussions on insight and optimisation with confidence, presenting a clear point of view, building trust and challenging constructively where needed.
  • New business: Lead the optimisation and experimentation contribution to new business activity, shaping persuasive pitch responses, defining credible programme approaches, and helping clients see the strategic and commercial value of continuous optimisation.
  • Strategy: Advise clients on experimentation strategy, helping them define the right approach, operating model and toolset to match their business goals, digital maturity and growth ambitions.

Person Profile:

  • Naturally curious and motivated by understanding what drives customer behaviour, performance and growth.
  • Passionate about optimisation, experimentation and using evidence to improve digital experiences in meaningful ways.
  • Proactive and self-motivated, with a strong sense of ownership and a desire to make a visible difference.
  • Ambitious and excited by the opportunity to help shape and grow Candyspace’s optimisation offer.
  • Collaborative and positive in how they work, with a team first mindset and a willingness to support others.
  • Confident in communicating with clients and colleagues, able to bring clarity, build trust and challenge constructively.
  • Commercially aware, with good judgement and an instinct for balancing customer needs, business goals and delivery realities.
  • Invested in raising standards, sharing knowledge and contributing beyond the immediate remit of the role.
  • Adaptable and resilient, comfortable working in a fast moving environment across multiple priorities.
  • Keen to keep learning, improving and grow with the role over time.

Ready to Apply? Click here to complete your application.

Analytics & Optimisation Lead employer: Candyspace

Candyspace is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. As an Analytics & Optimisation Lead, you will have the opportunity to work on exciting projects with renowned brands, while benefiting from a strong commitment to employee growth and development. With a focus on innovation and a supportive environment, Candyspace empowers its team members to make meaningful contributions and advance their careers in the digital landscape.

Candyspace

Contact Detail:

Candyspace Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Analytics & Optimisation Lead

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

Tip Number 2

Prepare for interviews by researching the company and its projects. Understand their values and how your skills can help them achieve their goals. This will show you're genuinely interested and ready to contribute.

Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with the role of Analytics & Optimisation Lead. Highlight your passion for optimisation and how you can make a difference at Candyspace.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Candyspace team!

We think you need these skills to ace Analytics & Optimisation Lead

Data Collection
Data Presentation
User Behaviour Analysis
KPI Frameworks
A/B Testing
Segmentation
Personalisation

Some tips for your application 🫡

Show Your Passion:When writing your application, let your enthusiasm for optimisation and experimentation shine through. We want to see how excited you are about improving digital experiences and making a difference!

Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences that align with the Analytics & Optimisation Lead role. Highlight your experience with tools like Optimizely and VWO, as well as your understanding of client needs.

Be Clear and Concise:Keep your writing straightforward and to the point. Use clear language to explain your achievements and how they relate to the role. We appreciate clarity, so avoid jargon where possible!

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Candyspace.

How to prepare for a job interview at Candyspace

Know Your Data

As an Analytics & Optimisation Lead, you'll need to demonstrate your understanding of data collection and analysis. Brush up on the tools mentioned in the job description, like Optimizely and VWO, and be ready to discuss how you've used them in past projects.

Showcase Your Curiosity

Candyspace values a naturally curious mindset. Prepare examples that highlight your passion for understanding customer behaviour and how you've used insights to drive optimisation. This will show that you're not just about numbers but also about the story behind them.

Communicate Clearly

You'll be leading client discussions, so practice translating complex data into simple, compelling narratives. Think about how you can present your findings in a way that builds trust and encourages constructive dialogue with clients.

Be Ready to Collaborate

This role involves working closely with UX, design, and technical teams. Prepare to discuss how you've successfully collaborated in the past, and think about how you can contribute to a team-first mindset at Candyspace.