Performance Marketing Specialist, Mobile in London
About the role
- Performance Marketing Specialist, Mobile
- London
Blockchain is connecting the world to the future of finance.
As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency.
Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
- We are looking for a
- Performance Marketing Specialist
(Mobile).
You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization.
This is a hands‑on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.
WHAT YOU WILL DO
- Hands‑on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), Tik Tok Ads and other channels.
- Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
- Serve as the expert user for our Mobile Measurement Partner, Apps Flyer, ensuring data integrity and accurate attribution.
- Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
- Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
- Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
- Ability to self‑serve data via SQL/Looker/Tableau to reduce dependency on data teams.
- WHAT YOU WILL NEED
- 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
- Expert working knowledge of Apps Flyer.
- Proven success in ROAS‑focused campaign optimization.
- Experience managing monthly budgets exceeding USD 300k.
- Extensive, hands‑on experience managing Google, Meta, ASA, and Tik Tok campaigns.
- Fluency in professional and technical English.
- NICE TO HAVE
- Experience in Crypto, Fintech or Gaming industries.
- Familiarity with marketing products in the Cryptocurrency space.
COMPENSATION & PERKS
- Full‑time salary based on experience and meaningful equity in an industry‑leading company
- This is a role based in our London office, with a mandatory in‑office presence four days per week.
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
- Class Pass
- Unlimited vacation policy; work hard and take time when you need it
- The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer.
We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship.
Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.
You may contact our Data Protection Officer by email at .
Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.
Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.
Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.
Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.
Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted.
You also have the right to data portability.
In addition, you may lodge a complaint with an EU supervisory authority.
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Your tasks
Drive mobile user acquisition through data-driven marketing campaigns across major platforms.
Your profile
5+ years in performance marketing with expertise in mobile app growth.
What's also included
Competitive salary, equity options, unlimited vacation, and remote work flexibility.
Tech stack & ways of working
Performance Marketing Specialist, Mobile in London employer: Blockchai
Blockchain.com is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets finance. With a strong commitment to employee growth, we provide opportunities for professional development and a culture that values diversity and inclusion. Our competitive compensation package, unlimited vacation policy, and flexible remote work options ensure that our team members can thrive both personally and professionally while contributing to the future of cryptocurrency.
Your perspectives
Be a key player in a fast-growing industry and shape the future of finance.
StudySmarter Expert Advice
Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blockchai and show them what you can bring to the table.
Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blockchai are looking for.
Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blockchai on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blockchai. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter
Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blockchai. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills
As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing
Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blockchai
Show us that you’ve done your homework! In your application, briefly mention what you admire about Blockchai’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blockchai
Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blockchai will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
Be Ready for Scenario-Based Questions
At Blockchai, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
Locations
- London
