Insights Director

At Behaviorally, this is more than a research leadership role. You’ll have the opportunity to lead and shape the future of our EU Insights function, building and developing a high-performing team across the region while transforming how we work through smarter processes, technology, and AI.

This role offers:

• Lead & Shape the EU Insights Function: Take ownership of the Insights team across Europe, setting clear priorities, strengthening accountability, and building a high-performing and collaborative culture across markets.
• Drive Meaningful Change: Lead operational improvements across the function by challenging existing ways of working and introducing more efficient, scalable, and consistent processes.
• Shape the Future with AI & Technology: Identify and implement practical ways to use AI, automation, and emerging technologies to reduce manual work and improve how insights are delivered.
• Make a Global Impact: Serve as a key bridge between the EU Insights team and global leadership, helping align regional priorities with broader organizational goals and initiatives.
• Stay Close to Clients & Insights: Maintain a strong connection to research and our global FMCG/CPG clients while operating at a strategic level and ensuring our insights continue to deliver meaningful business impact.

What You Will Do as a Key Member of Our Team:

• Lead the EU Delivery function with accountability for team performance, workload, priorities, and overall delivery across markets.
• Oversee team capacity, project allocation, and workloads across the region to ensure resources are used effectively.
• Develop the team, via coaching, performance management, capability development, and addressing underperformance when needed.
• Build consistency and collaboration across teams and locations while responding to local market needs.

Research & Quality Oversight:

• Ensure methodological rigor, data quality, strong storytelling, and high-quality client deliverables.
• Provide guidance to teams and ensure research outputs translate into clear, actionable recommendations.
• Maintain strong research standards and consistent ways of working across the EU insights function.
• Act as a senior advisor for internal and external clients, participating in activities such as project development, account planning and presentations.
• Partner across regions and functions to share best practices, align priorities, and drive broader global initiatives.

Change Management & Operational Transformation:

• Serve as a key connection between the EU Delivery function and global leadership/HQ, ensuring strong communication, operational alignment, and consistent standards.
• Drive operational change by identifying inefficiencies and implementing new processes, workflows, and ways of working that improve quality, consistency, efficiency, and scalability.
• Lead change management and adoption by building stakeholder buy-in, communicating the purpose of change, addressing resistance, and ensuring new processes are successfully embedded.
• Champion the use of AI, automation, and emerging technologies to reduce manual work, streamline research processes, and help teams work smarter and faster.
• Establish and monitor operational and quality measures to evaluate team performance, identify bottlenecks, and measure the impact of process improvements.
• Partner with senior leaders across Insights, Digital, Customer Success, and other functions to identify operational challenges and drive solutions from concept through implementation.

Desired Skills and Experience:

• 8–10+ years of market research, consumer insights, or insights delivery experience with a strong understanding of quantitative and qualitative research expertise and exposure to FMCG/CPG, shopper, packaging, or related consumer research.
• Significant leadership experience, with accountability for team performance, workload allocation, resource planning, coaching, and overall delivery.
• Experience leading teams across multiple offices, markets, or countries is strongly preferred.
• Proven experience leading operational change and transformation, from identifying inefficiencies through implementation and adoption.
• Experience using AI, automation, technology, or process improvement to increase efficiency, quality, speed, or scalability.
• Strong change-management skills, with the ability to build buy-in, influence teams, and successfully introduce new ways of working.
• Experience operating across regional or global teams, with the ability to align teams across markets while connecting regional priorities to broader organizational goals.
• Strong executive presence and stakeholder management, with the confidence to challenge existing ways of working and influence senior leaders.
• Strong research knowledge and judgement, with the ability to maintain methodological rigor, quality standards, and consistency across research delivery.
• Strong commercial awareness, with an understanding of how research quality and operational decisions impact clients and business performance.

Core Competencies for Future Growth:

• People & Regional Leadership: Leads and develops high-performing teams across markets, creating clear accountability, strong collaboration, and consistent ways of working across the EU.
• Change Leadership: Leads teams successfully through operational and organizational change, building buy-in and embedding new ways of working across the function.
• Technology Fluency: Demonstrates curiosity and confidence with AI, automation, and emerging technologies that improve research quality, efficiency, and scalability.
• Commercial Mindset: Connects research and operational decisions to impact client, business performance, growth, and retention.
• Collaboration & Influence: Builds strong partnerships across regions and functions, influencing senior stakeholders and aligning EU priorities with broader global objectives.
• Adaptability & Continuous Learning: Stays ahead of evolving research methodologies, tools, technologies, and client needs in a fast-changing insights environment.