Digital Video Manager, Bluey in London
About the role
Job Band: D
Contract Type: Permanent, Full-time
Department: BBC Studios – Brands & Licensing - Digital
Location: London, Television Centre
Proposed Salary Range: £44,000 plus £5,441 London Weighting, depending on relevant skills, knowledge and experience.
Company Overview
BBC Studios is a globally renowned media company born of the BBC. We create and distribute world‑class TV, audio and digital content.
Purpose of the Role
As Digital Video Manager, you’ll lead a dynamic team at the heart of our global digital growth strategy for Bluey. Your mission is to scale and optimise content across YouTube, Facebook and TikTok, driving fan engagement and revenue. This role expands Bluey’s global reach, ensuring culturally resonant, brand‑aligned and performance‑driven content that delivers long‑term value for a beloved children’s brand.
Why Join the Team
Join a passionate, high‑performing team at the forefront of one of the world’s most beloved children’s brands. Shape global fan experiences, drive impact and grow a brand that brings joy to millions. A culture rooted in creativity, collaboration and innovation offers abundant opportunities for leadership, learning and growth.
Key Responsibilities and Impact
- Team leadership, planning and workflow optimisation: Lead and support a high‑performing team to deliver brand‑aligned content at scale, streamline workflows and execute strategic publishing plans with cross‑functional teams.
- Brand, audience and platform expertise: Champion brand integrity and audience engagement by leveraging deep platform knowledge to optimise performance and identify monetisation opportunities.
- Content approval and quality control: Oversee first‑line approvals, ensuring quality, compliance and optimisation while providing feedback to maintain editorial standards.
- Compliance and rights management: Ensure all content adheres to licensing and compliance requirements, working closely with Rights teams to streamline approvals and avoid takedowns.
- Performance tracking and optimisation: Monitor and analyse daily performance, use insights to refine strategies, drive revenue growth and report on trends and opportunities.
Essential Criteria
- Proven experience leading high‑volume digital content production and publishing teams.
- Deep knowledge of YouTube best practices, including MFK channel guidelines.
- Strong brand management and audience development skills with sharp editorial judgement.
- Solid understanding of rights management, compliance and BBC editorial policies.
- Data‑driven mindset with expertise in performance analysis and content optimisation tools.
Desired but Not Required
- Excellent leadership and stakeholder management skills.
- Proficiency in basic editing tools such as Adobe Premiere, Photoshop or equivalent software.
- Strong ability to manage complex workflows and multiple priorities.
- Exceptional attention to detail and ability to balance speed with quality.
Your tasks
Lead a dynamic team to optimise and scale digital content for Bluey across platforms.
Your profile
Experience in digital content production and strong knowledge of YouTube best practices.
What's also included
Competitive salary, London weighting, and opportunities for leadership and growth.
Tech stack & ways of working
Digital Video Manager, Bluey in London employer: BBC Studios
At BBC Studios, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through continuous learning opportunities and the chance to work on innovative projects in a vibrant environment. Located at the heart of the media industry, we offer unique advantages such as collaboration with top-tier talent and access to cutting-edge technology, making it a truly rewarding place for a Senior Digital Product Manager.
Your perspectives
Shape global fan experiences for a beloved children's brand and drive real impact.
StudySmarter Expert Advice
Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BBC Studios and show them what you can bring to the table.
Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BBC Studios are looking for.
Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BBC Studios on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BBC Studios. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter
Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BBC Studios. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills
As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing
Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BBC Studios
Show us that you’ve done your homework! In your application, briefly mention what you admire about BBC Studios’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BBC Studios
Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BBC Studios will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
Be Ready for Scenario-Based Questions
At BBC Studios, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
Locations
- London
