Authentic Brands Group

Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment company that manages a diverse portfolio of iconic brands. Established with the vision of creating a new model for brand management, ABG focuses on leveraging its extensive expertise in brand licensing and marketing to drive growth and innovation.

With a commitment to authenticity and integrity, ABG partners with leading retailers and manufacturers to enhance the value of its brands across various consumer categories. The company’s portfolio includes renowned names in fashion, sports, and lifestyle, making it a key player in the global marketplace.

ABG’s strategic approach involves identifying and acquiring brands with significant potential, followed by revitalizing them through innovative marketing strategies and collaborations. This not only preserves the heritage of each brand but also ensures their relevance in today’s fast-paced market.

The company operates on a global scale, with a presence in multiple countries, allowing it to tap into diverse markets and consumer bases. ABG’s team of experts works tirelessly to create unique brand experiences that resonate with consumers, fostering loyalty and engagement.

In addition to brand management, ABG is also involved in various philanthropic initiatives, reflecting its commitment to social responsibility. The company believes in giving back to the community and supporting causes that align with its values.

As a forward-thinking organization, Authentic Brands Group continuously seeks new opportunities for growth and expansion, ensuring that it remains at the forefront of the industry. With a focus on innovation and collaboration, ABG is poised to shape the future of brand management.