At a Glance
- Tasks: Drive creative ideation and content execution for the David Beckham brand.
- Company: Join Authentic, the world's largest sports and entertainment licensing company.
- Benefits: Dynamic work environment with access to innovative technology and resources.
- Other info: Collaborate with top creatives and work on diverse projects across fashion, sport, and lifestyle.
- Why this job: Make a real impact in a creative role that shapes global brand partnerships.
- Qualifications: 6-8 years in a Senior Creative role with strong art direction experience.
The predicted salary is between 36000 - 60000 £ per year.
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
- Support on the ideation, production, and delivery of creative assets for all activities, products, and partnerships associated with the David Beckham brand.
- Drive creative ideation and content execution to support the David Beckham brand and associated brand partnerships.
- Work closely with Authentic’s Associate Creative Director and Studio 99 to develop ideas and manage the delivery of content across multiple social media and brand partner channels.
- Ensure effective management of the creative process and foster strong collaboration, both internally and externally.
- Maintain a best-in-class creative standard; facilitate processes for ideation and content creation with the team and externally with partners.
- Work closely with the Integrated Marketing team to shape and ideate concepts for social media and commercial/brand campaigns.
- Manage design output e.g. client presentations and effective filing of all creative assets.
- Develop a network of high-level creatives including editors, script writers, DOPs etc.
- Bring knowledge of current and future trends in relevant categories such as photography, fashion and lifestyle.
Must Haves
- 6 – 8 years of experience in a Senior Creative or similar role.
- Experience of art directing within an advertising/creative agency with some high-level editorial experience within fashion, sport and lifestyle.
- Must be an ideas person - have lots of them, and be able to shape them into creative content.
- Ability to identify objectives and shape strong and exciting creative ideas.
- Can lead from brief to execution – with a strong knowledge and understanding of references, research and current and past trends.
- Possess elevated references and sense for unique tones of voice and a passion for great output and new ways of thinking.
- Brings good experience working across a range of genres, social media projects, scripts, film and photography.
- Good level of image retouch and video editing.
- Able to get things done quickly in a dynamic/entrepreneurial environment.
- Technical proficiency in design applications / BA or equivalent in Graphic Design / Adobe Creative Suite / Keynote.
- Time management skills / Attention to detail / well organised.
Senior Creative employer: Authentic Brands Group
Authentic Brands Group is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. With a strong emphasis on employee growth, we offer ample opportunities for professional development and creative expression, allowing you to make a significant impact in the licensing and business development sector. Join us to be part of a fast-growing team where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Authentic Brands Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Authentic Brands Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Authentic Brands Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Authentic Brands Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creative
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Authentic Brands Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Authentic Brands Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Authentic Brands Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Authentic Brands Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Authentic Brands Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Authentic Brands Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
