At a Glance
- Tasks: Drive revenue growth by building AI-native B2B marketing strategies from scratch.
- Company: Join Arrive, a global leader in urban mobility solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and teamwork.
- Why this job: Make a real impact on urban mobility while collaborating with a passionate team.
- Qualifications: 5+ years in B2B pipeline generation and strong AI skills.
The predicted salary is between 49500 - 60500 £ per year.
We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us and help us be at our best for our customers, the cities and communities we serve, and ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.
Why this role is remarkable
As a key member of YourParkingSpace, the UK's leading provider of parking technology solutions, you will directly drive revenue growth. You would build an AI-native B2B marketing motion in our two key verticals more or less from the ground up. You would look after the whole journey, from finding the UK’s most valuable landlords and car park owners to delivering new business alongside sales. Every new host adds spaces that thousands of drivers rely on, so you would see the difference you make quite quickly.
What you will do
- Source and run account-based marketing against a target list of high-value hotel groups, retailers, landlords and transport operators, using signals to reach them at the right moment.
- Build cold email and multi-touch outbound that sounds human at scale, using Clay, Lemlist and Pipedrive, and AI wherever it makes us faster or sharper.
- Turn events, from industry shows to our own roundtables, into meetings and pipeline in negotiation.
- Nurture every lead until it is ready, then equip sales with the decks, case studies and messages that close.
- Experiment weekly, measure everything in pipeline and revenue, and kill what does not work.
The ideal candidate
- Has 5+ years generating B2B pipeline that closed, across ABM, outbound, events and nurture.
- Builds with AI every day, creates their own workflows, and has strong views on how it is changing go-to-market.
- Works with sales as one team and is happiest when a meeting they created becomes a signed contract.
Reporting to the Head of Product Marketing, Host (UK).
About Arrive
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function; it’s about saving time and simplifying the experience of travel for everyone.
Senior B2B Lead Generation Manager employer: Arrive
At Arrive, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. As a Senior Backend Engineer, you will not only have the opportunity to work on impactful projects that drive revenue growth but also benefit from our commitment to employee development through continuous learning and mentorship. Located in a vibrant tech hub, we offer competitive benefits and a supportive environment that values your contributions and promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Lead Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arrive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arrive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arrive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arrive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior B2B Lead Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arrive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arrive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arrive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arrive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arrive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arrive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
