At a Glance
- Tasks: Lead growth marketing campaigns and enhance the customer journey for super users.
- Company: Join Arrive, a global leader in urban mobility solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a dynamic team transforming how cities function.
- Why this job: Make a real impact on urban mobility while driving customer loyalty.
- Qualifications: 5+ years in B2C growth marketing with a strong data-driven approach.
The predicted salary is between 45000 - 55000 £ per year.
We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us and help us be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.
Why this role is remarkable
As a key member of the growth marketing team at YourParkingSpace, the UK's premier driver network platform, you will play a vital role in our expansion. You would own our most valuable customers, the drivers who park with us again and again, and be trusted to grow that audience as fast as it will go. You would look after the whole customer journey: the ad they first see, the site they land on, the product they use, the booking they make again, and the friend they tell about us. Super users drive a large share of our revenue, so every improvement you make shows up quickly in the numbers.
What you will do
- Run cross-channel campaigns alongside our SEO and performance marketing teams to acquire, retain and grow super users, with our brand proposition coming through loud and clear in every one.
- Own, build and run the super user journey in CRM, from first click to first booking, repeat booking and referral.
- Find more people like our best customers, and turn loyal drivers into advocates who recommend us.
- Let the data lead every decision: test before you scale, and stop anything that does not pay its way in new drivers, repeat bookings and net revenue.
The ideal candidate
- Has 5+ years in B2C growth or lifecycle marketing, owning a customer segment end to end against revenue targets, and is deeply data-led: comfortable in the numbers every day, and never makes a call without the evidence behind it.
- Is obsessed with the customer journey, and notices the small moments that make someone come back or drift away.
- Uses AI as a foundation of how they work, from analysis and insight to building and testing campaigns faster.
Reporting to the Head of Product Marketing, Driver (UK).
About Arrive
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.
Growth Marketing Manager employer: Arrive
At Arrive, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. As a Senior Backend Engineer, you will not only have the opportunity to work on impactful projects that drive revenue growth but also benefit from our commitment to employee development through continuous learning and mentorship. Located in a vibrant tech hub, we offer competitive benefits and a supportive environment that values your contributions and promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arrive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arrive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arrive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arrive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arrive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arrive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arrive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arrive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arrive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arrive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
