At a Glance
- Tasks: Lead AFC Wimbledon's revenue strategy and maximise commercial opportunities.
- Company: AFC Wimbledon, a unique fan-owned football club with a strong community focus.
- Benefits: Competitive salary, dynamic work environment, and the chance to shape the club's future.
- Other info: Join a passionate team dedicated to growth and community engagement.
- Why this job: Make a real impact in sports while staying true to supporter values.
- Qualifications: Proven experience in revenue leadership and strong financial skills required.
The predicted salary is between 59400 - 72600 £ per year.
AFC Wimbledon is one of English football's most unique clubs. Proudly owned by its fans and members, the Club has an extraordinary story of resilience and progression since its reformation in 2002, with a strong identity built around togetherness, continuous improvement, and community. The Club's return to Plough Lane and the development of the 9,000-capacity Cherry Red Records Stadium have created significant opportunities for commercial growth. Beyond men's and women's football, the stadium hosts major sporting fixtures, corporate events and entertainment, providing a platform to reach new audiences and generate revenue throughout the year.
With an established commercial foundation and ambitious plans for the future, AFC Wimbledon is looking for a Director of Revenue to lead its next phase of growth, maximising the potential of the Club and its stadium while remaining true to its supporter-owned identity.
The Impact You'll Make
As Director of Revenue, you will play a central role in shaping AFC Wimbledon's commercial future, leading the strategy and delivery across all major revenue streams, including ticketing, membership, retail, partnerships, hospitality, stadium hires and events. You will also oversee the commercial aspects of the club’s catering offering, delivered in partnership with Aramark UK. Reporting to the Managing Director and joining the senior leadership team, you will have significant autonomy to develop new commercial opportunities, improve stadium utilisation and strengthen performance across the Club's existing revenue-generating activities. This is a strategic but hands-on leadership role, combining commercial ambition with strong financial judgement and operational delivery. You will lead a team of departmental specialists, bringing greater coordination across the revenue function and delivering sustainable growth while protecting the supporter experience and the values that make AFC Wimbledon unique.
Key Responsibilities
- Develop and deliver an integrated revenue strategy, translating the Club's ambitions into clear commercial plans, targets and measurable outcomes.
- Lead commercial performance across ticketing, membership, retail, partnerships, hospitality, stadium hire and major events.
- Maximise the commercial potential of the Cherry Red Records Stadium, growing matchday and non-matchday income through new events, venue hire and commercial opportunities.
- Lead the Club's commercial partnership strategy, identifying new opportunities, strengthening existing relationships and supporting major negotiations and renewals.
- Review pricing, products, packaging and propositions to improve returns.
- Drive a more joined-up approach to audience growth, relationship development and retention, maximising opportunities across the Club's supporter, hospitality and commercial activities.
- Champion the use of insight, data, CRM and technology to improve commercial decision-making and performance.
- Take responsibility for commercial profitability, working closely with the Director of Finance to manage revenue, margins, budgets and forecasts.
- Lead and develop departmental heads, creating a collaborative, accountable and high-performing revenue function.
- Work closely with senior leadership, the Board and stakeholders across the Club to ensure commercial activity supports wider organisational ambitions.
Your Skills and Experience
- Proven experience in a senior commercial or revenue leadership role, with a track record of delivering measurable growth across multiple revenue streams.
- Strong experience developing and implementing commercial strategies, budgets and performance targets.
- Excellent financial and analytical skills, with the ability to translate commercial insight into effective decisions.
- Strong digital and systems fluency, including CRM platforms.
- We require someone who is passionate about using data, technology and integrated systems to improve supporter engagement, strengthen commercial relationships and drive revenue growth for the Club and its partners.
- Experience leading and developing senior managers or departmental heads.
- Strong negotiation, stakeholder management and relationship-building skills.
- Commercially creative, with the ability to identify new opportunities and maximise the value of existing assets.
- A strategic thinker with a hands-on approach, comfortable leading at senior level while remaining close to delivery.
- Experience within sport, entertainment, hospitality, leisure, venues or another consumer-facing sector would be advantageous.
- A genuine interest in football and an appreciation of AFC Wimbledon's supporter-owned identity and values.
Director of Revenue in London employer: AFC Wimbledon
AFC Wimbledon is an exceptional employer, offering a vibrant work culture deeply rooted in community spirit and fan engagement. With the opportunity to work at the state-of-the-art Cherry Red Records Stadium, employees benefit from a dynamic environment that fosters personal growth and development, particularly in the retail sector. Joining our team means being part of a passionate organisation that values its staff and encourages them to contribute to our rich history and future success.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Revenue in London
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like AFC Wimbledon. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including AFC Wimbledon. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Director of Revenue in London
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining AFC Wimbledon aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at AFC Wimbledon
✨Highlight Your Passion for Sports
When chatting with AFC Wimbledon, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
