This is an opportunity to shape how adidas shows up, and is discovered across Europe as search evolves. You will lead the European Digital PR and Generative Engine Optimization (GEO) strategy, connecting communications, search, affiliate, paid media and category expertise to strengthen visibility across search engines, AI-powered platforms and digital publishing ecosystems. As the regional expert for Digital PR and AI-driven search, you will turn an emerging capability into scalable ways of working for markets across Europe. You will set the strategic direction, build the frameworks and capabilities teams need, and create a clear view of performance and business impact. What you will do Develop and implement adidas Europe's Digital PR and GEO strategy, aligning priorities and execution with the wider business. Drive initiatives that strengthen brand authority, organic visibility and discoverability across AI-driven search environments. Connect Communications, SEO/GEO, Affiliate Marketing, Paid Media and Category teams to increase the impact of earned media. Partner with local market PR teams to embed Digital PR best practice and create scalable approaches across Europe. Build governance frameworks, playbooks, tools and training that enable teams to develop capability and execute consistently. Define performance frameworks and KPIs, use insight to optimise execution, and provide strategic counsel on Digital PR, GEO and emerging AI-search developments. What you will bring Deep expertise in Digital PR, communications and content strategy, with a strong understanding of SEO, GEO and AI-driven search ecosystems. 8+ years of experience across Digital PR, communications, SEO, content marketing or digital marketing. Experience leading strategic initiatives across multiple markets and working effectively in a matrix organisation. Experience managing agency partnerships and external vendors. Strong stakeholder management, communication and influencing skills, including the ability to influence senior stakeholders and drive organisational change. A commercial and analytical mindset, the ability to drive change in a fast-paced environment, a university degree in Communications, Marketing, Journalism, Business Administration or a related field, and fluent written and spoken English. Your connections You will work closely with the Europe PR
Adidas Senior Manager Digital PR Europe employer: adidas AG
At adidas, we pride ourselves on being an exceptional employer that fosters a vibrant work culture where teamwork and passion for sports come together. Our UK stores offer not only competitive benefits and opportunities for personal growth but also a unique environment where you can thrive as a Retail Brand Ambassador & Sales Coach, connecting with customers and promoting our brand values. Join us to be part of a dynamic team that values your contributions and supports your career development in the exciting world of sports and fashion retail.
