Affirm, Inc.

Affirm, Inc. is a leading financial technology company that aims to revolutionise the way consumers access credit. Founded in 2012, Affirm provides point-of-sale financing and buy now, pay later (BNPL) solutions, allowing customers to make purchases and pay for them over time with transparent terms.

The company’s mission is to deliver honest financial products that improve lives. By offering flexible payment options, Affirm empowers consumers to make informed purchasing decisions without the burden of hidden fees or high-interest rates.

Affirm partners with a wide range of merchants across various sectors, including retail, travel, and e-commerce, enabling customers to finance their purchases seamlessly at checkout. With a user-friendly interface and quick approval process, Affirm enhances the shopping experience by providing instant credit decisions.

In addition to its core financing services, Affirm is committed to financial literacy and consumer education. The company believes that understanding personal finance is crucial for making sound financial choices.

With a strong focus on technology and innovation, Affirm leverages data analytics and machine learning to assess creditworthiness and tailor its offerings to meet the needs of diverse consumers. This approach not only helps in reducing risk but also ensures that more people have access to credit.

As a socially responsible company, Affirm prioritises transparency and ethical lending practices. The company is dedicated to building trust with its customers by providing clear information about loan terms and conditions.

Headquartered in San Francisco, California, Affirm has expanded its operations globally, including a growing presence in the UK market. The company continues to evolve, adapting to changing consumer behaviours and preferences in the digital age.

Overall, Affirm, Inc. stands out as a pioneer in the fintech industry, striving to create a more inclusive financial ecosystem for all.