AFM - Association Française du Marketing

About AFM – Association Française du Marketing

The AFM, or Association Française du Marketing, is a leading professional organization dedicated to the advancement of marketing practices in France and beyond. Established with the vision of fostering excellence in marketing, the AFM serves as a hub for marketing professionals, academics, and students alike.

With a commitment to promoting best practices, the AFM offers a range of resources and support to its members. These include:

• Networking Opportunities: The AFM organizes events, workshops, and conferences that allow members to connect and share insights.
• Educational Resources: Members have access to a wealth of knowledge through publications, research papers, and case studies.
• Certification Programs: The association provides various certification programs to enhance the skills and credentials of marketing professionals.

In addition to these offerings, the AFM actively engages in research initiatives aimed at understanding market trends and consumer behaviour. This research not only benefits members but also contributes to the broader marketing community.

The AFM is also dedicated to advocating for ethical marketing practices and promoting sustainability within the industry. By encouraging responsible marketing, the association aims to build trust between brands and consumers.

Headquartered in the UK, the AFM has a diverse membership base that spans various sectors, including retail, technology, and services. The association’s inclusive approach ensures that all voices in the marketing field are heard and valued.

Overall, the AFM is committed to empowering marketing professionals and shaping the future of marketing through innovation, collaboration, and continuous learning.