Senior Online Brand Manager

Senior Online Brand Manager

Are you a digitally savvy, data-driven strategist with a passion for beauty and a proven track record in e-commerce? We’re seeking an experienced and results-oriented leader to spearhead our online growth strategy, from ideation to execution. If you thrive in a fast-paced environment and excel at cross-functional collaboration, this exciting opportunity could be the perfect next step in your career.

A DAY IN THE LIFE

1. Go-To-Market-Strategy: Own and define the online category and brand growth strategy by identifying WHERE to play (key retailers), WHAT to prioritize (hero products & assortment), WHEN to activate (key retail moments calendar) and HOW to win (defining activation strategies and tactics).
2. End-to-End Execution: Responsible for orchestrating the flawless execution of all online activation plans, ensuring seamless alignment with the overarching strategy. This includes spearheading impactful new product launches online. Maximizing key retailer moments by collaborating closely with internal teams. Delivering impactful hero product selections and optimized assortment strategies that drive results across the trade. Securing and aligning resources & budgets behind our strategies to ensure we have the fuel to win.
3. Performance Management: Proactively monitor and analyse the latest performance data, benchmarking against the competition to inform ongoing plan adaptation. Deliver actionable insights on key initiatives, including new product launches, key retailer moments, and hero product & assortment performance.
4. Cross-Functional Leadership: This role will champion effective collaboration with Retail Media (+Events), Marketing, and Commercial teams to ensure alignment of paid media and on-site investments with key activation moments, hero product strategies, optimized assortments, and new product launches.
5. Content Optimisation: Develop an understanding of best-in-class PDP content and establish a content roadmap that will lead to improvement in key KPIs. Brief and approve all assets for retailer-specific activations, ensuring alignment with marketing best practices. Monitor the health of our online PDPs as tools become available to inform ongoing optimization.

WHO YOU ARE

1. Digitally Adept: You are digitally fluent with 5+ years of experience in digital marketing, e-commerce, and broader online core competencies. You are eager to leverage your skills and knowledge in a challenging environment and grow your career alongside high-calibre and ambitious individuals.
2. Strategic & Analytical: You are a highly analytical and strategic thinker, passionate about driving online growth within the beauty industry. You possess a deep understanding of e-commerce dynamics and thrive in its fast-paced environment.
3. Data-Driven: You are a data-driven decision-maker, adept at extracting actionable insights and adapting strategies to maximize impact.
4. Experienced & Results-Oriented: You are experienced in developing and executing winning go-to-market strategies, managing performance, and optimizing content to achieve ambitious growth targets. Your expertise in online product launches, coupled with your understanding of the beauty landscape, makes you ideally suited to lead our online expansion.
5. Communicative & Collaborative: A strong communicator with excellent presentation skills, you excel at collaborating across functions, influencing stakeholders, and aligning teams towards shared goals.
6. Proactive & Innovative: You are comfortable taking ownership, driving results, and navigating the complexities of the digital marketplace. You are a forward-thinking innovator, constantly seeking opportunities to enhance our online presence and stay ahead of the curve.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they’re at the heart of L’Oréal’s success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L’Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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