At a Glance
- Tasks: Manage and optimise paid media campaigns, focusing on Google Ads and Microsoft Advertising.
- Company: Join a customer-centric and collaborative team at FullFibre.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on continuous improvement and innovation.
- Why this job: Dive into data, drive performance, and become a Paid Media expert.
- Qualifications: 3+ years in paid search, strong analytical skills, and a passion for performance marketing.
The predicted salary is between 52650 - 64350 £ per year.
Description
Values are extremely important to our culture and success at Full Fibre...
We are Customer Centric.
Our customers are at the centre of everything we do. We value, serve, and support our customers with care and dedication.
We are Collaborative.
We prioritise effective communication, cooperation, and collaboration. We work as one team and celebrate our shared success.
We are Proud.
Proud of the work we do and how we do it; with integrity, pride, confidence, and respect
We are Agile.
We embrace change. We are innovative, forward thinking and adapt quickly to fast-moving situations and opportunities. We are continuously improving.
This is a hands-on performance marketing role with Paid Search at its core.
As our
Paid Media Specialist you'll work closely with the Digital Marketing Manager and Performance Marketing Manager, you will be responsible for the day-to-day performance of Zzoomm's paid media activity, with a particular focus on Google Ads and Microsoft Advertising.
We work with specialist external agencies, but we want to build stronger Paid Media expertise within Zzoomm.
You will work alongside our agencies rather than simply receiving reports from them: getting into the platforms and the data yourself, understanding what is driving performance, spotting opportunities, questioning recommendations and helping ensure we are getting the best possible return from our investment.
This role would suit someone who genuinely enjoys Paid Search.
You will be curious about why performance has changed, comfortable digging into campaign and conversion data to find the answer, and always looking for the next opportunity to generate more customers or improve acquisition efficiency.
Paid Media will be your specialism, but you will be part of a wider digital marketing team and will also have the opportunity to support activity across Paid Social, CRO, SEO, affiliates, CRM and the website.
Requirements
Skills & Experience required to do this role...
Essential
- At least 3 years' hands-on experience managing or optimising Paid Search campaigns.
- Strong practical knowledge of Google Ads, Microsoft Ads & Meta Ads; you should be comfortable working directly within live accounts rather than relying solely on agency reporting.
- Good understanding of Paid Search fundamentals including campaign and account structure, keywords, match types, search terms, negative keywords, bidding strategies, budgets and conversion optimisation.
- Experience analysing campaign performance and making optimisation recommendations based on data.
- Strong understanding of metrics including CPA, CPC, CTR, conversion rate and impression share.
- Comfortable using GA4 to investigate website and conversion performance.
- Strong Excel or Google Sheets skills and confidence working with large sets of performance data.
- Strong numerical and analytical ability and a genuine interest in understanding why something has happened, not simply reporting that it has happened.
- Commercially minded, with an understanding that successful performance marketing is ultimately measured through customer acquisition and return on investment.
- Comfortable working with and constructively challenging external agencies and partners.
- Strong attention to detail and the ability to manage multiple campaigns, tests and priorities simultaneously.
Desirable
- Experience with Chat GPT Ads.
- Experience with other Paid Media Platforms we could look at expanding into
- Experience building or using Looker Studio reporting.
- Understanding of Google Tag Manager, conversion tracking and digital analytics.
- Experience with offline conversion imports, enhanced conversions or first-party customer data.
- Experience with A/B testing and conversion rate optimisation.
- Experience working in a lead-generation, subscription, ecommerce, telecoms or other high-volume B2C environment.
- Experience working alongside a specialist paid media or performance marketing agency.
- Google Ads certification.
The Kind of Person Who Will Thrive Here
We're looking for someone with a genuine performance marketing mindset and you'll likely to be someone who:
- Opens Google Ads because you want to know how yesterday performed, not because somebody has asked you to.
- Notices when CPA, conversion rate or traffic changes unexpectedly and wants to understand why.
- Enjoys digging into data and turning what you find into an action.
- Constantly asks "what can we test next?"
- Understands that increasing volume and improving efficiency have to be balanced.
- Is comfortable challenging an agency recommendation when the data suggests something different.
- Doesn't accept the advertising platform's reported performance without considering what happened further down the customer journey.
- Takes ownership and follows through on actions.
- Is commercially curious and wants to understand how marketing ultimately translates into customers and revenue.
- Wants to become a genuine Paid Media expert while continuing to develop broader digital marketing skills.
Our Marketing teams' work style is hybrid, which involves spending time at one of our offices several times a month, you would be required to travel if you are successful in this role.
Paid Media Specialist employer: Zzoomm
At FullFibre, we pride ourselves on being a customer-centric and collaborative employer, where our values of integrity, respect, and agility shape our vibrant work culture. As a Field Sales Executive, you'll not only have the chance to drive meaningful change in communities by promoting high-speed broadband but also enjoy ample opportunities for personal and professional growth in a supportive environment. Join us in celebrating success as part of a dedicated team that is passionate about connecting people with exceptional internet experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zzoomm and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zzoomm are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zzoomm on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zzoomm. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zzoomm. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zzoomm:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zzoomm’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zzoomm
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zzoomm will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zzoomm, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
