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- Tasks: Lead website strategy and create engaging content that drives user activation.
- Company: ZZAZZ is revolutionising the digital content economy, making knowledge monetisable like stocks.
- Benefits: Join a dynamic team with opportunities for growth and collaboration in a cutting-edge environment.
- Why this job: Be part of a groundbreaking company with a global impact on media and AI.
- Qualifications: 3-6 years in product or digital marketing; strong storytelling and communication skills required.
- Other info: Work closely with innovative teams to shape the future of online experiences.
The predicted salary is between 36000 - 60000 £ per year.
Position: Product Marketing Manager - Website
Location: On-site London
Experience Level: 3–6 years
Type: Contractual
About ZZAZZ
ZZAZZ is building the world’s first real-time content economy—a marketplace where digital information is priced, traded, and monetized just like stocks. From publishers and content creators to AI platforms and advertisers, ZZAZZ transforms how knowledge flows, is valued, and earns revenue.
Role Overview
We’re looking for a Product Marketing Manager focused on Website Strategy to help position ZZAZZ's brand and products across our web presence. This role bridges product understanding, storytelling, and execution—turning our vision into compelling, high-converting online experiences. You’ll work closely with product, design, and leadership teams to ensure our website reflects our innovation, educates our audiences, and drives user activation.
Responsibilities
- Own and evolve the marketing website strategy—messaging, structure, and user flows.
- Collaborate with PMs and designers to translate complex product features into clear, benefits-driven narratives.
- Build and manage content plans (homepage, product pages, use cases, FAQs) that speak to multiple audiences—publishers, creators, brands, and partners.
- Understand how product-led growth businesses position themselves through storytelling and digital journeys.
- Work closely with dev/design to launch and iterate website features (e.g., pricing pages, launch updates, demo flows).
- Track and optimize conversion funnels and user behavior using tools like Google Analytics, Hotjar, or Mixpanel.
Requirements
- 3–6 years of experience in product marketing or web/digital marketing for SaaS or product-first companies.
- Strong grasp of positioning, narrative building, and value-based communication.
- Understanding of how modern websites are structured and built (CMS, responsive design, SEO principles).
- Experience working cross-functionally with product, design, and engineering teams.
- Excellent writing, editing, and briefing skills.
- Bonus: Experience in content marketing, growth marketing, or early-stage startups.
Why Join ZZAZZ?
- Be part of a category-defining company building the first pricing layer for the internet.
- Work on a product with direct global impact across media, AI, advertising, and knowledge commerce.
- Collaborate with passionate builders and thinkers pushing the boundaries of how the web works.
Product Marketing Manager (London Area) employer: Zzazz
Contact Detail:
Zzazz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (London Area)
✨Tip Number 1
Familiarise yourself with ZZAZZ's brand and products by exploring their website and social media channels. Understanding their unique value proposition will help you articulate how your skills can enhance their online presence.
✨Tip Number 2
Network with current or former employees of ZZAZZ on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Product Marketing Manager role.
✨Tip Number 3
Stay updated on the latest trends in product marketing and digital strategies, especially within SaaS companies. This knowledge will not only prepare you for potential interview questions but also demonstrate your commitment to the field.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed website strategies or improved conversion rates in previous roles. Being able to showcase your achievements will set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing or web/digital marketing, especially within SaaS or product-first companies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of ZZAZZ's mission and how your skills align with their needs. Focus on your experience with website strategy, storytelling, and user engagement to make a strong case for your candidacy.
Showcase Your Writing Skills: Since excellent writing and editing skills are crucial for this role, consider including samples of your previous work or projects that demonstrate your ability to create clear, benefits-driven narratives.
Highlight Cross-Functional Collaboration: In your application, emphasise any experience you have working with product, design, and engineering teams. This will show that you can effectively collaborate across departments to achieve common goals.
How to prepare for a job interview at Zzazz
✨Understand the Company and Its Vision
Before your interview, make sure to research ZZAZZ thoroughly. Understand their mission of creating a real-time content economy and how they position themselves in the market. This knowledge will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous experience in product marketing, especially in SaaS or product-first companies. Highlight specific projects where you successfully developed website strategies or improved user engagement through effective storytelling and messaging.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role involves working closely with product, design, and engineering teams, be ready to share examples of how you've collaborated across different departments. Discuss any challenges you faced and how you overcame them to achieve a common goal.
✨Prepare for Technical Questions
Given the emphasis on website strategy, be prepared to answer questions about modern website structures, SEO principles, and tools like Google Analytics. Showing your technical knowledge will reassure the interviewers that you can effectively manage and optimise their marketing website.
