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For Companies At a Glance
- Tasks: Lead website strategy and create engaging content to drive user activation.
- Company: ZZAZZ is revolutionising the digital content economy with innovative marketplace solutions.
- Benefits: Enjoy a dynamic work environment in London with opportunities for growth and collaboration.
- Why this job: Join a pioneering team making a global impact in media, AI, and knowledge commerce.
- Qualifications: 3-6 years in product or digital marketing; strong storytelling and web skills required.
- Other info: Ideal for creative thinkers eager to shape the future of online experiences.
The predicted salary is between 36000 - 60000 £ per year.
Location: On-site London
Experience Level: 3–6 years
Type: Contractual
About ZZAZZ
ZZAZZ is building the world’s first real-time content economy — a marketplace where digital information is priced, traded, and monetized just like stocks. From publishers and content creators to AI platforms and advertisers, ZZAZZ transforms how knowledge flows, is valued, and earns revenue.
Role Overview
We’re looking for a Product Marketing Manager focused on Website Strategy to help position ZZAZZ's brand and products across our web presence. This role bridges product understanding, storytelling, and execution—turning our vision into compelling, high-converting online experiences. You’ll work closely with product, design, and leadership teams to ensure our website reflects our innovation, educates our audiences, and drives user activation.
Responsibilities
- Own and evolve the marketing website strategy — messaging, structure, and user flows.
- Collaborate with PMs and designers to translate complex product features into clear, benefits-driven narratives.
- Build and manage content plans (homepage, product pages, use cases, FAQs) that speak to multiple audiences—publishers, creators, brands, and partners.
- Understand how product-led growth businesses position themselves through storytelling and digital journeys.
- Work closely with dev/design to launch and iterate website features (e.g., pricing pages, launch updates, demo flows).
- Track and optimize conversion funnels and user behavior using tools like Google Analytics, Hotjar, or Mixpanel.
Requirements
- 3–6 years of experience in product marketing or web/digital marketing for SaaS or product-first companies.
- Strong grasp of positioning, narrative building, and value-based communication.
- Understanding of how modern websites are structured and built (CMS, responsive design, SEO principles).
- Experience working cross-functionally with product, design, and engineering teams.
- Excellent writing, editing, and briefing skills.
- Bonus: Experience in content marketing, growth marketing, or early-stage startups.
Why Join ZZAZZ?
- Be part of a category-defining company building the first pricing layer for the internet.
- Work on a product with direct global impact across media, AI, advertising, and knowledge commerce.
- Collaborate with passionate builders and thinkers pushing the boundaries of how the web works.
Product Marketing Manager employer: Zzazz
Contact Detail:
Zzazz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with ZZAZZ's unique marketplace concept. Understanding how their real-time content economy operates will allow you to speak confidently about their vision and how your skills can contribute to their goals during discussions.
✨Tip Number 2
Showcase your experience with product-led growth strategies. Be prepared to discuss specific examples of how you've successfully positioned products in the past, particularly in a digital context, as this aligns closely with the role's requirements.
✨Tip Number 3
Highlight your cross-functional collaboration skills. Since the role involves working closely with product, design, and engineering teams, be ready to share instances where you've effectively collaborated across departments to achieve marketing objectives.
✨Tip Number 4
Demonstrate your analytical skills by discussing your experience with tools like Google Analytics or Hotjar. Being able to track and optimise conversion funnels is crucial for this position, so showing your proficiency in these areas will set you apart.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within SaaS or product-first companies. Emphasise your skills in narrative building and value-based communication, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of ZZAZZ's mission and how your background aligns with their goals. Use specific examples from your past work to illustrate your ability to create compelling online experiences and collaborate cross-functionally.
Showcase Your Writing Skills: Since excellent writing and editing skills are essential for this position, consider including a portfolio or links to previous content you've created. This could include marketing materials, blog posts, or website copy that showcases your ability to communicate effectively.
Highlight Relevant Tools Experience: Mention any experience you have with tools like Google Analytics, Hotjar, or Mixpanel in your application. Demonstrating familiarity with these tools will show that you can track and optimise conversion funnels, which is a key responsibility of the role.
How to prepare for a job interview at Zzazz
✨Understand the Company and Its Vision
Before the interview, make sure to research ZZAZZ thoroughly. Understand their mission of creating a real-time content economy and how they position themselves in the market. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous experience in product marketing, especially in SaaS or product-first companies. Highlight specific projects where you successfully developed website strategies or improved user engagement through effective storytelling and messaging.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role involves working closely with product, design, and engineering teams, be ready to share examples of how you've collaborated across different departments. Discuss any challenges you faced and how you overcame them to achieve successful outcomes.
✨Prepare for Technical Questions
Given the emphasis on website strategy, be prepared to answer questions about modern web structures, SEO principles, and analytics tools like Google Analytics or Hotjar. Showing your technical knowledge will reassure the interviewers that you can effectively manage and optimise the marketing website.
