At a Glance
- Tasks: Lead content strategy and production for a cutting-edge compliance platform.
- Company: Join Zyphe, a fast-growing privacy-first KYC platform.
- Benefits: Competitive salary, direct access to leadership, and a real tooling budget.
- Other info: Be part of a founding content team with excellent growth opportunities.
- Why this job: Shape the future of compliance content in the AI era.
- Qualifications: Strong editorial skills and fluency in search data; AI-tooling experience preferred.
The predicted salary is between 60000 - 80000 € per year.
The best candidate has the following profile shape. Few people will be perfect on all five; we are willing to accept gaps on technical compliance background if everything else is strong, because that piece is learnable and we will pair the hire with Manuel and Charlene during ramp.
- Editorial chops at a publication-grade standard. Have edited or led content at a B2B SaaS, fintech, or trade publication where copy quality was a competitive moat. They can spot AI-generated mush from twenty feet, and they can rewrite it into something a senior MLRO would actually quote.
- Search-data fluency. You can pull and read GSC like a dashboard. They know the difference between an impression and a click and a position-8 striking-distance keyword. They have used Ahrefs or Semrush as a daily tool, not as a once-a-quarter audit. They have run a content-gap analysis against named competitors and acted on the output.
- AI-tooling fluency without AI-tooling worship. Use Claude, ChatGPT, or Gemini as a daily drafting tool already. They have opinions on which model writes better for which use case. They are not afraid of AI replacing them; they are afraid of editors who do not use AI getting replaced.
- Domain-aligned, or aggressively domain-curious. Have worked in regtech, fintech, identity/KYC, compliance tech, AML tooling, or adjacent verticals. Operator-grade content for a compliance audience cannot be faked. Write like a founder, not like a marketer.
Soft skills that separate good from great:
- Editorial conviction without ego. They have opinions about content and they hold them firmly, but they update when the data contradicts the opinion.
- Comfortable working with the founder. This person will work alongside both the CEO and CRO, contributing to direction not just executing on it.
- High agency and ambiguity tolerance. The role does not come with a 12-month editorial calendar handed down from a marketing director.
- Curiosity for compliance specifically. Genuinely find AML, KYC, MiCA, FCA SMCR, AMLA, FATF Recommendations interesting.
- Ruthless prioritisation. The discipline is to keep saying "what does this piece do for demo conversion or for AI citation in our target queries?"
- Honesty over polish. They tell the team when a piece is bad before publishing it, not after.
Stretch criteria (nice to have, not required):
- Prior experience writing for regulated audiences.
- Prior experience with a compliance product launch or repositioning.
- Working knowledge of structured data and schema at the spec level.
- A public portfolio where you can hold a voice across 6+ months of output.
- Working knowledge of an MCP-compatible client for daily research and drafting.
- Familiarity with niche forums where compliance professionals actually talk.
- Italian, German, or French language ability for cross-market content work.
What the role owns in the first six months:
- Month 1, audit and instrumentation. Wire up Google Search Console, GA4, HubSpot, and Ahrefs so every brief is informed by real data, not assumptions.
- Month 2-3, refresh and remediate. Execute the remediation list. Refresh the striking-distance pieces.
- Month 4-6, new content production at velocity. Ship new high-leverage pieces per quarter, briefed from real data.
What we offer:
- Founding content team seat.
- Direct line to the CEO and CRO.
- Real tooling budget.
- The Zyphe content skill as a starting point.
- Cap table participation at the level appropriate for a senior individual contributor with leadership trajectory.
- Hybrid Lugano or remote within CET ±3 hours.
What we do not offer:
- Generic "content marketing" career framing.
- Hand-holding through ramp.
- Excuses about scope.
How to apply: Apply here: https://www.zyphe.com/careers/head-of-content-geo-86q163
Why Zyphe is the right place to do this work: Zyphe is the privacy-first KYC platform built around decentralised PII storage. We are growing fast in the EU, UK, and US compliance markets, and the next year is when category leadership in the AI era gets decided.
Head of Content & GEO in London employer: Zyphe
Zyphe is an exceptional employer for the Head of Content & GEO role, offering a unique opportunity to shape the content strategy at a pioneering privacy-first KYC platform. With direct access to the CEO and CRO, employees enjoy a fast-paced, high-quality work environment that fosters creativity and innovation, alongside a robust tooling budget and clear growth pathways. The hybrid work model in Lugano, combined with quarterly on-site weeks, ensures a flexible yet collaborative culture that values both individual contributions and team success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content & GEO in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in compliance, fintech, or whatever niche you're targeting. Whether it's a blog post, LinkedIn article, or even a video, let your voice be heard and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions that show your genuine interest. Be ready to discuss how your skills align with their needs, especially around AI and content strategy.
✨Tip Number 4
Don’t just apply anywhere—apply through our website! We’re looking for passionate individuals who want to make an impact. Tailor your application to highlight how you can contribute to our mission at Zyphe, and let’s get the conversation started!
We think you need these skills to ace Head of Content & GEO in London
Some tips for your application 🫡
Show Off Your Editorial Skills:Make sure to highlight your editorial experience, especially if you've worked in B2B SaaS or fintech. We want to see how you've led content and maintained high standards, so share specific examples of your work that demonstrate your ability to spot and improve subpar writing.
Be Data-Savvy:We love candidates who can dive into search data like it's second nature. Mention your experience with tools like GSC, Ahrefs, or Semrush, and how you've used them to inform your content strategy. Show us you know the difference between impressions and clicks!
Embrace AI Tools:If you're using AI tools for drafting, let us know! Share your thoughts on which models work best for different tasks and how you've integrated them into your workflow. We appreciate a candidate who knows when AI output is good enough and when it needs more work.
Keep It Real and Relevant:When applying, be honest about your skills and experiences. We value straightforward communication over fluff. Make sure your application reflects your genuine interest in compliance topics and your ability to prioritise impactful content that drives results.
How to prepare for a job interview at Zyphe
✨Know Your Editorial Standards
Before the interview, brush up on your editorial chops. Familiarise yourself with the quality standards of top B2B SaaS and fintech publications. Be ready to discuss how you’ve maintained high copy quality in your previous roles and how you can spot and improve AI-generated content.
✨Get Comfortable with Data
Make sure you can confidently talk about search data fluency. Review Google Search Console and tools like Ahrefs or Semrush. Be prepared to explain how you've used these tools for content gap analysis and how you plan to leverage data in your new role.
✨Showcase Your AI Tooling Experience
Be ready to discuss your experience with AI tools like ChatGPT or Claude. Share specific examples of how you’ve used these tools in your writing process and your thoughts on their effectiveness. Highlight your ability to discern when AI output is good enough and when it needs a human touch.
✨Demonstrate Your Curiosity
Express genuine interest in compliance topics like AML and KYC. Prepare to discuss why these areas fascinate you and how you stay updated on industry trends. This will show that you’re not just looking for a job, but are truly invested in the field.
