At a Glance
- Tasks: Lead content strategy and production for a cutting-edge compliance platform.
- Company: Join Zyphe, a fast-growing privacy-first KYC platform.
- Benefits: Competitive salary, direct access to leadership, and a real tooling budget.
- Other info: Be part of a founding content team with excellent growth opportunities.
- Why this job: Shape the future of compliance content in the AI era.
- Qualifications: Strong editorial skills and fluency in search data; AI-tooling experience preferred.
The predicted salary is between 60000 - 80000 € per year.
The best candidate has the following profile shape. Few people will be perfect on all five; we are willing to accept gaps on technical compliance background if everything else is strong, because that piece is learnable and we will pair the hire with Manuel and Charlene during ramp.
- Editorial chops at a publication-grade standard. Have edited or led content at a B2B SaaS, fintech, or trade publication where copy quality was a competitive moat. They can spot AI-generated mush from twenty feet, and they can rewrite it into something a senior MLRO would actually quote.
- Search-data fluency. You can pull and read GSC like a dashboard. They know the difference between an impression and a click and a position-8 striking-distance keyword. They have used Ahrefs or Semrush as a daily tool, not as a once-a-quarter audit. They have run a content-gap analysis against named competitors and acted on the output.
- AI-tooling fluency without AI-tooling worship. Use Claude, ChatGPT, or Gemini as a daily drafting tool already. They have opinions on which model writes better for which use case. They are not afraid of AI replacing them; they are afraid of editors who do not use AI getting replaced.
- Domain-aligned, or aggressively domain-curious. Have worked in regtech, fintech, identity/KYC, compliance tech, AML tooling, or adjacent verticals. Operator-grade content for a compliance audience cannot be faked. Write like a founder, not like a marketer. Short sentences. Specific claims. Evenhanded analysis. No buzzwords.
Soft skills that separate good from great:
- Editorial conviction without ego. They have opinions about content and they hold them firmly, but they update when the data contradicts the opinion.
- Comfortable working with the founder. This person will work alongside both the CEO and CRO, contributing to direction not just executing on it.
- High agency and ambiguity tolerance. The role does not come with a 12-month editorial calendar handed down from a marketing director.
- Curiosity for compliance specifically. Genuinely find AML, KYC, MiCA, FCA SMCR, AMLA, FATF Recommendations interesting.
- Ruthless prioritisation. The discipline is to keep saying "what does this piece do for demo conversion or for AI citation in our target queries?"
- Honesty over polish. They tell the team when a piece is bad before publishing it, not after.
Stretch criteria (nice to have, not required):
- Prior experience writing for regulated audiences.
- Prior experience with a compliance product launch or repositioning.
- Working knowledge of structured data and schema at the spec level.
- A public portfolio where you can hold a voice across 6+ months of output.
- Working knowledge of an MCP-compatible client for daily research and drafting.
- Familiarity with niche forums where compliance professionals actually talk.
- Italian, German, or French language ability for cross-market content work.
What the role owns in the first six months:
- Month 1, audit and instrumentation. Wire up Google Search Console, GA4, HubSpot, and Ahrefs so every brief is informed by real data, not assumptions.
- Month 2-3, refresh and remediate. Execute the remediation list. Refresh the striking-distance pieces.
- Month 4-6, new content production at velocity. Ship new high-leverage pieces per quarter, briefed from real GSC and Ahrefs data.
What we offer:
- Founding content team seat.
- Direct line to the CEO and CRO.
- Real tooling budget.
- The Zyphe content skill as a starting point.
- Cap table participation at the level appropriate for a senior individual contributor with leadership trajectory.
- Hybrid Lugano or remote within CET ±3 hours.
What we do not offer:
- Generic "content marketing" career framing.
- Hand-holding through ramp.
- Excuses about scope.
How to apply: Apply here: https://www.zyphe.com/careers/head-of-content-geo-86q163
Why Zyphe is the right place to do this work: Zyphe is the privacy-first KYC platform built around decentralised PII storage. We are growing fast in the EU, UK, and US compliance markets, and the next year is when category leadership in the AI era gets decided.
Head of Content & GEO employer: Zyphe
Zyphe is an exceptional employer for the Head of Content & GEO role, offering a unique opportunity to shape the content strategy of a pioneering privacy-first KYC platform. With a direct line to the CEO and CRO, employees enjoy a fast-paced, high-agency work culture that values editorial conviction and innovation, alongside a robust tooling budget for data-driven content creation. The hybrid work model based in Lugano, combined with quarterly on-site weeks, fosters collaboration while allowing for flexibility, making it an ideal environment for those passionate about compliance and content excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content & GEO
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those who work at companies like Zyphe. Attend events, join relevant online communities, and don’t be shy about reaching out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best work, especially if it aligns with compliance or fintech content. Share your insights on platforms like LinkedIn or even start a blog. This not only showcases your skills but also demonstrates your passion for the field.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s content strategy and recent projects. Be ready to discuss how you can contribute to their goals, especially around AI and compliance. Tailor your responses to show you understand their needs and can hit the ground running.
✨Tip Number 4
Don’t just apply through job boards; head straight to our website! Applying directly shows initiative and gives you a better chance of standing out. Plus, it’s a great way to get familiar with our culture and values before you even step into an interview.
We think you need these skills to ace Head of Content & GEO
Some tips for your application 🫡
Show Off Your Editorial Skills:Make sure your application highlights your editorial chops. Share examples of content you've edited or led, especially in B2B SaaS or fintech. We want to see how you can transform average copy into something that stands out and resonates with a compliance audience.
Demonstrate Your Data Savvy:We love candidates who can pull insights from search data like it's second nature. Mention your experience with tools like GSC, Ahrefs, or Semrush, and how you've used them to drive content strategy. Show us you know the difference between an impression and a click!
Be Real About AI Tools:If you're using AI tools for drafting, let us know! Share your thoughts on which models work best for different tasks. We appreciate honesty over polish, so if you've scrapped drafts that didn't meet your standards, tell us about it.
Keep It Relevant and Engaging:When writing your application, avoid buzzwords and generic phrases. Write like a founder—be direct, specific, and engaging. We want to see your personality shine through, so don’t hesitate to apply through our website and show us what you've got!
How to prepare for a job interview at Zyphe
✨Know Your Editorial Standards
Before the interview, brush up on your editorial chops. Familiarise yourself with the quality standards of top B2B SaaS and fintech publications. Be ready to discuss how you can elevate content quality and spot AI-generated fluff from a mile away.
✨Master the Data Tools
Get comfortable with Google Search Console, Ahrefs, and Semrush. Be prepared to talk about how you've used these tools in the past to drive content strategy. Show that you can pull insights from data and apply them to improve content performance.
✨Showcase Your AI Tooling Experience
Demonstrate your fluency with AI tools like ChatGPT or Claude. Share specific examples of how you've used these tools for drafting and editing. Discuss your opinions on their effectiveness and when you think AI output is good enough or needs scrapping.
✨Exhibit Curiosity and Conviction
Express genuine interest in compliance topics like AML and KYC. Be ready to discuss your thoughts on current trends in the industry. Also, show that you have strong opinions about content but are willing to adapt based on data—this balance is key!
