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- Tasks: Lead user acquisition strategies and manage large-scale mobile advertising campaigns.
- Company: Join Zynga, a global leader in interactive entertainment with a fun and innovative culture.
- Benefits: Competitive salary, private medical care, company bonuses, and an onsite chef!
- Why this job: Make a real impact on player engagement while working with top-grossing games.
- Qualifications: Experience in mobile user acquisition and managing ad network campaigns.
- Other info: Enjoy a hybrid work environment with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you’re spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play!
6 month fixed term contract. Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We do things differently here: we work in small self‑managing teams, giving you an incredible amount of ownership, autonomy, and impact.
Position Overview: As a User Acquisition Manager, you will oversee our large‑scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven‑figure monthly budgets to acquire new and engaged players for our portfolio of top‑grossing IAP games.
What You’ll Do:
- Lead user acquisition strategy and performance‑based media buying on SDK ad networks, social and programmatic platforms
- Work closely with product teams, senior stakeholders, and network account managers
- Conduct thorough analysis and cooperate with in‑house design team on new concepts
- Assist in forecasting and management of a multimillion‑dollar budget
- Lead inter‑departmental projects to deliver innovative solutions and business performance improvements
- Identify and develop new partner and platform opportunities to drive increased performance over time
- Perform analysis to spot opportunities and trend changes for the UA activities
- Stay ahead of industry best practices and competitor trends
- Represent the studio at international conferences and events
What You Bring:
- Experience managing ad network campaigns
- Experience in mobile user acquisition and KPI driven analysis
- Experience launching new games/apps and maintain multiple live products at scale
- Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks
- Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
- Expert with Excel functions (v‑lookup and pivot tables)
- Extremely organized and high level of attention to detail
- Analytical and metric driven
Bonus Points:
- SQL knowledge
- Mobile gaming and free‑to‑play experience
What We Offer You:
- Highly competitive salary
- Private medical care
- Company bonus scheme
- Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
- Life insurance and a favourable pension scheme
- Healthcare cash plan including dental and optical coverage
- Amazing tech to work with and consoles to play and relax with everywhere you look!
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
User Acquisition (UA) Manager - 6 month FTC employer: Zynga
Contact Detail:
Zynga Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition (UA) Manager - 6 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at Zynga or similar companies. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past user acquisition campaigns and successes. Use data and metrics to back up your achievements. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for the interview like it’s a boss battle! Research Zynga’s games and their user acquisition strategies. Be ready to discuss how you can contribute to their success. Tailor your answers to show you understand their unique approach to gaming and marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace User Acquisition (UA) Manager - 6 month FTC
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any games you enjoy and how they inspire your work. We want to see that you’re not just looking for a job, but that you’re genuinely excited about joining our team at Zynga.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the User Acquisition Manager role. Highlight your experience with mobile advertising campaigns and any relevant metrics you've achieved. We appreciate when candidates take the time to align their skills with what we’re looking for!
Be Data-Driven: Since this role is all about optimising campaigns and managing budgets, include specific examples of how you've used data to drive decisions in your previous roles. We love seeing analytical minds at work, so don’t hold back on those numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about wanting to be part of our amazing team!
How to prepare for a job interview at Zynga
✨Know Your Numbers
As a User Acquisition Manager, you'll be dealing with large budgets and performance metrics. Brush up on your analytical skills and be ready to discuss specific KPIs you've managed in the past. Show them you can not only handle numbers but also derive insights from them.
✨Familiarise Yourself with the Games
Zynga has a diverse portfolio of games. Take some time to play or research their top titles like FarmVille and Words With Friends. Being able to reference these games during your interview will demonstrate your genuine interest and understanding of their products.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as optimising a campaign or managing a budget. Think through your past experiences and prepare examples that highlight your problem-solving skills and strategic thinking.
✨Show Your Collaborative Spirit
Zynga values teamwork and collaboration. Be prepared to discuss how you've worked with cross-functional teams in the past. Highlight any projects where you led initiatives or contributed to team success, showcasing your ability to work autonomously while still being a team player.
