At a Glance
- Tasks: Lead user acquisition strategies for new game launches and scale campaigns effectively.
- Company: Join a leading gaming company at the heart of London’s vibrant gaming scene.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and mentor junior members in a fast-paced setting.
- Why this job: Be a key player in launching exciting games that could become global hits.
- Qualifications: 4+ years in mobile UA or performance marketing, with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Requirements
- 4+ Years of Experience in mobile UA or performance marketing, specifically within the mobile gaming sector
- Experience in a high-volume environment (Hyper or Hybrid-casual) where you have successfully released and scaled multiple games
- Advanced analytical skills. You don't just read dashboards; you find the 'why' behind the numbers
- Deep understanding of MMPs, SKAdNetwork, and the technical nuances of tracking and attribution
- You thrive in fast-paced environments and can pivot strategies quickly based on real-time performance data
- Expert-level Excel/Google Sheets; SQL knowledge is highly preferred
- (Desirable) Prior experience specifically within the London gaming ecosystem
- (Desirable) Deep understanding of ad monetization and its interplay with UA (LTV modeling)
- (Desirable) Experience managing seven-figure monthly budgets for top-tier global titles
What the job involves
- We are looking for a high-impact Senior User Acquisition Manager & New Games Lead to spearhead the growth of our newest titles. This is a dual-threat role: you will be the strategic architect for new game launches while maintaining a 'hands-on-keys' approach to scaling campaigns
- At this level, we aren’t just looking for a campaign manager; we need a launch specialist. You likely come from a high-volume publishing background (Hyper-casual or Hybrid-casual) and are accustomed to the 'fail fast, scale faster' mentality.
- You will sit at the heart of our London operations, working across Gram Games and other Zynga studios to turn new concepts into global hits
- Design and execute the UA 'go-to-market' strategy for a pipeline of new titles, moving from soft launch to global scale
- Manage daily operations across social, SDK networks, and programmatic channels with a focus on rapid iteration
- Take full ownership of budgets and ROAS targets, utilizing your P5-level expertise to navigate complex privacy landscapes (ATT, SKAN 4.0)
- Partner deeply with Creative Labs to brief, test, and iterate on high-performing assets, specifically focusing on improving IPM and CTR in competitive markets
- Act as the UA lead for Gram Games, bridging the gap between Product, BI, and Monetization teams
- Share best practices across the Zynga network and mentor junior team members on launch frameworks and data analysis
Senior User Acquisition Manager employer: Zynga
At our London-based studio, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Senior User Acquisition Manager, you will not only lead the charge in launching exciting new games but also benefit from unparalleled growth opportunities within the thriving gaming ecosystem. With a focus on collaboration, mentorship, and a commitment to excellence, we empower our employees to thrive in a fast-paced environment while enjoying the unique advantages of working in one of the world's leading gaming hubs.
StudySmarter Expert Advice🤫
We think this is how you could land Senior User Acquisition Manager
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in user acquisition and performance marketing. Highlight those campaigns where you’ve scaled games successfully – this will make you stand out in interviews.
✨Tip Number 3
Prepare for the interview by diving deep into our company’s games and their performance metrics. Be ready to discuss how you would approach launching new titles and scaling them based on real-time data. We love candidates who come prepared!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior User Acquisition Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior User Acquisition Manager. Highlight your experience in mobile UA and performance marketing, especially within the gaming sector. We want to see how you've scaled games and tackled high-volume environments!
Show Off Your Analytical Skills:We love numbers, but we love understanding them even more! In your application, share examples of how you've dug deep into data to uncover insights. Show us you can find the 'why' behind the numbers, not just the 'what'.
Demonstrate Your Hands-On Approach:This role is all about being a launch specialist. In your application, give us a taste of your hands-on experience with campaigns. Tell us about times you've pivoted strategies quickly based on real-time performance data – we want to see that 'fail fast, scale faster' mentality!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it lands in the right hands. Let’s get started on this journey together!
How to prepare for a job interview at Zynga
✨Know Your Numbers
Make sure you can dive deep into your analytical skills. Be prepared to discuss specific metrics you've worked with, like ROAS and LTV modelling. Show them you don’t just look at dashboards; you understand the 'why' behind the numbers.
✨Familiarise Yourself with the Landscape
Brush up on the latest trends in mobile gaming, especially within the London ecosystem. Knowing the competitive landscape and recent successful launches will help you stand out as someone who’s genuinely invested in the industry.
✨Demonstrate Your Hands-On Approach
This role requires a 'hands-on-keys' mentality. Prepare examples of how you've successfully launched and scaled campaigns in high-volume environments. Be ready to discuss your experience with rapid iteration and pivoting strategies based on real-time data.
✨Collaborate and Communicate
Highlight your ability to work cross-functionally. Discuss how you've partnered with creative teams or other departments to improve campaign performance. Showing that you can bridge gaps between teams will be key in this role.
