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- Tasks: Lead the creation of eye-catching visuals for Zynga's mobile games and marketing campaigns.
- Company: Join Zynga, a global leader in interactive entertainment with over 6 billion game downloads.
- Benefits: Enjoy a hybrid work model, creative freedom, and opportunities to mentor junior designers.
- Why this job: Be part of a dynamic team that shapes the future of gaming and engages millions worldwide.
- Qualifications: 5+ years in a similar role, expert in motion graphics, and proficient in Photoshop and After Effects.
- Other info: Experience with casual mobile games and a strong portfolio are essential.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are: Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile.
As a Lead Marketing Artist, you will play a significant role in promoting Zynga mobile games. You will work closely with our marketing creative team to produce visual communications that showcase the exciting features of upcoming games, as well as live features and events of current titles. This responsibility requires an ability to execute against a broad range of tasks across all areas of the game’s portfolio, from creating promotional images & motion graphics to helping edit 2D animation. You will also engage with our UA team and relevant stakeholders to ensure our team meets its objectives and KPIs on a weekly, monthly, and quarterly basis. You will be a key figure in the overall design pipeline, providing feedback and insights to designers, artists, and producers on proposed designs and strategy. You’ll be an advocate and collaborator, leveraging the talent and expertise of our staff to develop content that excites players to install and enjoy our games worldwide.
Requirements:
- Support UA and marketing strategies by designing high-quality visual static and motion assets that capture attention, communicate effectively, and drive audience engagement.
- Stay up to date with design trends, tools, and best practices; introduce, encourage, and champion innovative ideas to the team.
- Ability to lead and work on multiple projects simultaneously to deliver on the organization's creative goals; adapt quickly to changing project priorities.
- Build strong communication within the art team to effectively deliver on the creative tasks.
- Work closely with the Marketing Art Lead to align on creative strategy to help guide ideation and production.
- Be proactive and intuitive, ensuring the team is always driving forward in an efficient and positive way.
- Mentor and guide more junior designers.
What do you need from me?
- At least 5 years of experience in a similar role.
- Experience working with casual mobile games.
- Expert motion graphics and animation skills.
- Highly proficient using Photoshop, After Effects, and Illustrator.
- Experience working on live projects or products.
- UA/digital marketing knowledge is desirable but not essential.
- 3D software & Unity knowledge is desirable but not essential.
- JIRA experience desirable but not essential.
- A portfolio of recent work demonstrating your skill and breadth of experience.
Marketing Art Lead employer: Zynga
Contact Detail:
Zynga Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Art Lead
✨Tip Number 1
Familiarise yourself with Zynga's game portfolio. Understanding their popular titles and marketing strategies will help you tailor your approach during interviews, showcasing how your skills can directly benefit their projects.
✨Tip Number 2
Network with current or former Zynga employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 3
Stay updated on the latest design trends and tools relevant to mobile gaming. Being able to discuss recent innovations or successful campaigns in your field will demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 4
Prepare to discuss your portfolio in detail, focusing on projects that highlight your motion graphics and animation skills. Be ready to explain your creative process and how you collaborated with teams to achieve project goals, as this aligns with the role's requirements.
We think you need these skills to ace Marketing Art Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing art, especially in mobile games. Emphasise your skills in motion graphics and animation, as well as any leadership roles you've held.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for interactive entertainment and your understanding of Zynga's mission. Mention specific projects or experiences that align with the role of Marketing Art Lead.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your expertise in creating visual assets for mobile games. Highlight projects that involved collaboration with marketing teams and any innovative ideas you contributed.
Research Zynga's Games: Familiarise yourself with Zynga's game portfolio. Understanding their style and audience will help you tailor your application and show how you can contribute to their marketing efforts effectively.
How to prepare for a job interview at Zynga
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work, especially projects related to mobile games. Be prepared to discuss the thought process behind each piece and how it aligns with marketing strategies.
✨Understand Zynga's Games
Familiarise yourself with Zynga's game portfolio and their unique features. This knowledge will help you tailor your responses and demonstrate your enthusiasm for the company's products during the interview.
✨Demonstrate Leadership Skills
As a Lead Marketing Artist, you'll need to show that you can mentor junior designers and lead projects. Prepare examples of how you've successfully guided teams or contributed to creative strategies in past roles.
✨Stay Current with Design Trends
Be ready to discuss the latest design trends and tools in the industry. Showing that you are proactive about learning and adapting will impress the interviewers and align with their expectations for innovation.
