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For Companies At a Glance
- Tasks: Lead user acquisition strategies and manage large-scale mobile advertising campaigns.
- Company: Join Zynga, a global leader in interactive entertainment with a fun and innovative culture.
- Benefits: Enjoy competitive salary, private medical care, company bonuses, and an onsite chef!
- Why this job: Make a real impact in the gaming industry while working with cutting-edge technology.
- Qualifications: Experience in mobile user acquisition and managing ad network campaigns is essential.
- Other info: Hybrid work environment with opportunities for career growth and collaboration.
The predicted salary is between 36000 - 60000 Ā£ per year.
Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment, our games have been downloaded over 6 billion timesāconnecting players in 175+ countries through fun, strategy, and a little friendly competition.
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Join us and be part of the play!
6 month fixed term contract
Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We do things differently here: we work in small selfāmanaging teams, giving you an incredible amount of ownership, autonomy, and impact.
Position Overview
As a User Acquisition Manager, you will oversee our largeāscale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for sevenāfigure monthly budgets to acquire new and engaged players for our portfolio of topāgrossing IAP games.
What You'll Do
- Lead user acquisition strategy and performanceābased media buying on SDK ad networks, social and programmatic platforms
- Work closely with product teams, senior stakeholders, and network account managers
- Conduct thorough analysis and cooperate with ināhouse design team on new concepts
- Assist in forecasting and management of a multimillionādollar budget
- Lead interādepartmental projects to deliver innovative solutions and business performance improvements
- Identify and develop new partner and platform opportunities to drive increased performance over time
- Perform analysis to spot opportunities and trend changes for the UA activities
- Stay ahead of industry best practices and competitor trends
- Represent the studio at international conferences and events
What You Bring
- Experience managing ad network campaigns
- Experience in mobile user acquisition and KPI driven analysis
- Experience launching new games/apps and maintain multiple live products at scale
- Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks
- Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
- Expert with Excel functions (vālookup and pivot tables)
- Extremely organized and high level of attention to detail
- Analytical and metric driven
- Bonus Points: SQL knowledge, Mobile gaming and freeātoāplay experience
What We Offer You
- Highly competitive salary
- Private medical care
- Company bonus scheme
- Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
- Life insurance and a favourable pension scheme
- Healthcare cash plan including dental and optical coverage
- Amazing tech to work with and consoles to play and relax with everywhere you look!
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.
User Acquisition (UA) Manager - 6 month FTC in London employer: Zynga
Contact Detail:
Zynga Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land User Acquisition (UA) Manager - 6 month FTC in London
āØTip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those at Zynga or similar companies. Attend events, join online forums, and donāt be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
āØTip Number 2
Show off your skills! Create a portfolio that highlights your past user acquisition campaigns and successes. Use data to back up your achievementsānumbers speak louder than words. This will give you an edge when chatting with potential employers.
āØTip Number 3
Prepare for interviews by researching Zyngaās games and their marketing strategies. Be ready to discuss how you can contribute to their user acquisition goals. Tailor your answers to show you understand their unique approach to gaming and player engagement.
āØTip Number 4
Apply through our website! Itās the best way to ensure your application gets seen. Plus, it shows youāre genuinely interested in joining the team. Donāt forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace User Acquisition (UA) Manager - 6 month FTC in London
Some tips for your application š«”
Tailor Your Application: Make sure to customise your CV and cover letter for the User Acquisition Manager role. Highlight your experience with mobile advertising campaigns and any relevant metrics that showcase your success in user acquisition.
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, donāt forget to mention your analytical skills. Talk about how you've used data to optimise campaigns or improve ROI in previous roles.
Be Creative with Your Examples: When discussing your past experiences, use specific examples that demonstrate your creativity in managing ad campaigns. We love seeing how youāve approached challenges and what innovative solutions youāve implemented.
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way to ensure your application gets into the right hands and shows us youāre serious about joining our team!
How to prepare for a job interview at Zynga
āØKnow Your Numbers
As a User Acquisition Manager, you'll be dealing with large budgets and performance metrics. Brush up on your analytical skills and be ready to discuss how you've optimised campaigns in the past. Bring specific examples of KPIs you've improved and how you measured success.
āØFamiliarise Yourself with the Games
Zynga has a diverse portfolio of games, so take some time to play them! Understanding the gameplay and target audience will help you speak more passionately about user acquisition strategies during the interview. Plus, it shows your genuine interest in the company.
āØPrepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing a budget cut or launching a new game. Think through potential challenges and your strategic responses. This will demonstrate your problem-solving skills and readiness for the role.
āØShowcase Your Collaboration Skills
This role involves working closely with product teams and stakeholders. Be prepared to share examples of successful collaborations from your past experiences. Highlight how youāve worked in cross-functional teams to achieve common goals, as this aligns with Zynga's team-oriented culture.
