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- Tasks: Drive user acquisition for Zynga's mobile games through innovative marketing strategies.
- Company: Join Zynga, a global leader in interactive entertainment with a fun and collaborative culture.
- Benefits: Enjoy competitive salary, bonus scheme, 26 days holiday, and hybrid work flexibility.
- Why this job: Be part of a dynamic team that shapes the future of gaming and connects players worldwide.
- Qualifications: Experience in media buying for mobile games and strong analytical skills.
- Other info: Opportunity to work in a creative environment with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you’re spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Position Overview: The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools.
What You’ll Do:
- Plan, create and manage new user acquisition, and retargeting campaigns on paid social (Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
- Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale
- Develop relationships with advertising partners and networks to test new traffic sources
- Conduct industry research and present actionable findings
- Partner with the ASO (App Store Optimization) and CRM teams to ensure cohesive user growth and retention strategies
- Partner with creative and design teams to conceptualize and test ad creatives, including videos, playables, and static assets
- Leverage data insights to guide creative direction and identify top-performing concepts
What You Bring:
- Experience in media buying for mobile games
- Strong, problem solving, and critical-thinking skills and experience working in metrics based environment
- Experience in using advanced and privacy-safe mobile measurement approaches
- Outstanding communication and client skills, both written and spoken, to work effectively with all stakeholders
- Ability to manage multiple projects simultaneously within tight deadlines
Bonus Points:
- Experience scaling games to top 100 grossing
- Strong background in creative strategy: ideation, testing frameworks, and performance-driven iteration
- Experience working with playables, UGC, and influencer-style creatives
- Background in live-ops UA (events, seasonal campaigns, re-engagement)
- Experience launching and scaling games globally, including Tier-1 and emerging markets
- Experience collaborating closely with product, monetization, and data teams to drive growth
- Strong understanding of LTV modeling, cohort analysis, and ROAS forecasting
What We Offer You: Competitive salary and discretionary annual bonus scheme, 26 days holiday, plus
Senior User Acquisition (UA) Manager - Racing in London employer: Zynga
Contact Detail:
Zynga Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior User Acquisition (UA) Manager - Racing in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those at Zynga. Use LinkedIn or even Twitter to connect and engage with them. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past user acquisition campaigns. Highlight your successes and how you tackled challenges. This will give you an edge during interviews and show that you mean business.
✨Tip Number 3
Prepare for the interview by diving deep into Zynga’s games and their marketing strategies. Understand what makes their user acquisition successful and come up with ideas on how you could contribute. This shows you’re genuinely interested and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Let’s get you in the game!
We think you need these skills to ace Senior User Acquisition (UA) Manager - Racing in London
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any games you enjoy, especially those from Zynga, and how they inspire your work in user acquisition. We want to see that you’re not just a marketer, but a gamer at heart.
Highlight Your Experience: Make sure to detail your experience with media buying and user acquisition strategies. Use specific examples of campaigns you've managed and the results you've achieved. We love numbers, so don’t shy away from showcasing your successes!
Tailor Your Application: Customise your CV and cover letter to align with the job description. Focus on the skills and experiences that match what we’re looking for in a Senior UA Manager. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Zynga
✨Know Your Numbers
As a Senior User Acquisition Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like ROAS and LTV before your interview. Be ready to discuss how you've used data to drive successful campaigns in the past.
✨Showcase Your Creative Side
Zynga values creativity in ad campaigns. Prepare examples of innovative ad creatives you've developed or optimised. Think about how you can demonstrate your understanding of what makes an ad engaging and effective in the gaming industry.
✨Understand the Market
Do your homework on Zynga's game portfolio and their competitors. Be prepared to discuss trends in user acquisition for mobile games and how you would apply that knowledge to help Zynga grow its user base.
✨Build Relationships
User acquisition is all about partnerships. Think of ways you've successfully collaborated with advertising partners or internal teams in the past. Be ready to share specific examples that highlight your communication skills and ability to work cross-functionally.