At a Glance
- Tasks: Lead user acquisition strategies for new game launches and scale campaigns effectively.
- Company: Join a leading gaming company at the heart of London’s vibrant gaming scene.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced culture with a focus on innovation and collaboration.
- Why this job: Be a key player in launching exciting new games that could become global hits.
- Qualifications: 4+ years in mobile UA or performance marketing, especially in mobile gaming.
The predicted salary is between 60000 - 80000 £ per year.
Requirements
- 4+ Years of Experience in mobile UA or performance marketing, specifically within the mobile gaming sector
- Experience in a high-volume environment (Hyper or Hybrid-casual) where you have successfully released and scaled multiple games
- Advanced analytical skills. You don't just read dashboards; you find the "why" behind the numbers
- Deep understanding of MMPs, SKAdNetwork, and the technical nuances of tracking and attribution
- You thrive in fast-paced environments and can pivot strategies quickly based on real-time performance data
- Expert-level Excel/Google Sheets; SQL knowledge is highly preferred (Desirable)
- Prior experience specifically within the London gaming ecosystem (Desirable)
- Deep understanding of ad monetization and its interplay with UA (LTV modeling) (Desirable)
- Experience managing seven-figure monthly budgets for top-tier global titles
What the job involves
- We are looking for a high-impact Senior User Acquisition Manager & New Games Lead to spearhead the growth of our newest titles.
- This is a dual-threat role: you will be the strategic architect for new game launches while maintaining a "hands-on-keys" approach to scaling campaigns.
- At this level, we aren’t just looking for a campaign manager; we need a launch specialist.
- You likely come from a high-volume publishing background (Hyper-casual or Hybrid-casual) and are accustomed to the "fail fast, scale faster" mentality.
- You will sit at the heart of our London operations, working across Gram Games and other Zynga studios to turn new concepts into global hits.
- Design and execute the UA "go-to-market" strategy for a pipeline of new titles, moving from soft launch to global scale.
- Manage daily operations across social, SDK networks, and programmatic channels with a focus on rapid iteration.
- Take full ownership of budgets and ROAS targets, utilizing your P5-level expertise to navigate complex privacy landscapes (ATT, SKAN 4.0).
- Partner deeply with Creative Labs to brief, test, and iterate on high-performing assets, specifically focusing on improving IPM and CTR in competitive markets.
- Act as the UA lead for Gram Games, bridging the gap between Product, BI, and Monetization teams.
- Share best practices across the Zynga network and mentor junior team members on launch frameworks and data analysis.
Senior User Acquisition Manager in London employer: Zynga
As a Senior User Acquisition Manager at our London-based studio, you will thrive in a dynamic and innovative environment that champions creativity and strategic thinking. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, all while being part of a collaborative culture that values your insights and expertise. Join us to lead the charge in launching exciting new games and make a significant impact in the mobile gaming sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior User Acquisition Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the gaming industry, especially in London. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your analytical skills! When you get the chance to chat with potential employers, be ready to discuss how you've used data to drive decisions in your past roles. Bring examples of how you’ve turned numbers into actionable strategies—this will set you apart from the crowd.
✨Tip Number 3
Be hands-on! If you’re applying for a role that requires a 'hands-on-keys' approach, make sure to highlight your experience in managing campaigns directly. Share stories of how you’ve successfully launched and scaled games, and don’t forget to mention any seven-figure budgets you’ve handled!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining our team. Plus, it gives us a chance to see your application in the best light possible!
We think you need these skills to ace Senior User Acquisition Manager in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 4+ years in mobile user acquisition or performance marketing, especially in the gaming sector. We want to see how you've scaled games and tackled high-volume environments, so don’t hold back!
Get Analytical:We love numbers, but we love insights even more! When you describe your analytical skills, focus on how you dig deep into data to uncover the 'why' behind the metrics. This will show us you're not just a dashboard reader.
Know Your Stuff:Familiarity with MMPs, SKAdNetwork, and tracking nuances is key. Make sure to mention any specific tools or techniques you've used. We’re looking for someone who can navigate complex privacy landscapes like a pro!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Zynga
✨Know Your Numbers
Make sure you can dive deep into your past campaigns and explain the 'why' behind your results. Be ready to discuss specific metrics, like ROAS and LTV, and how you've used them to inform your strategies.
✨Familiarise Yourself with the Tools
Brush up on your knowledge of MMPs, SKAdNetwork, and any relevant tracking tools. Being able to talk confidently about these will show that you understand the technical nuances of user acquisition in mobile gaming.
✨Showcase Your Adaptability
Prepare examples of how you've pivoted strategies based on real-time performance data. Highlight your experience in fast-paced environments and how you've thrived under pressure while managing large budgets.
✨Connect with the London Gaming Scene
If you have prior experience in the London gaming ecosystem, make sure to mention it! Discuss any connections or insights you have that could benefit the role, as this shows you're already engaged with the local industry.
