At a Glance
- Tasks: Lead user acquisition campaigns and optimise marketing strategies for mobile games.
- Company: Join NaturalMotion, a top-rated game studio known for innovation and community.
- Benefits: Enjoy a competitive salary, bonus scheme, and 26 days holiday.
- Other info: Hybrid work model with opportunities for career growth and collaboration.
- Why this job: Make an impact in the gaming industry while working with cutting-edge technology.
- Qualifications: Experience in mobile game marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years, and we're proud to be part of the Zynga and Take-Two Interactive family.
The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga's growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.
We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home.
What You'll Do:
- Plan, create and manage new user acquisition, and retargeting campaigns on paid social (Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
- Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale
- Develop relationships with advertising partners and networks to test new traffic sources
- Conduct industry research and present actionable findings
- Partner with the ASO (App Store Optimization) and CRM teams to ensure cohesive user growth and retention strategies
- Partner with creative and design teams to conceptualize and test ad creatives, including videos, playables, and static assets
- Leverage data insights to guide creative direction and identify top-performing concepts
What You Bring:
- Experience in media buying for mobile games
- Strong problem solving and critical-thinking skills and experience working in a metrics-based environment
- Experience in using advanced and privacy-safe mobile measurement approaches
- Experience and a desire to do both strategic planning and day-to-day execution and optimization
- Outstanding communication and client skills, both written and spoken, to work effectively with all stakeholders
- Ability to manage multiple projects simultaneously within tight deadlines
Bonus Points:
- Experience scaling games to top 100 grossing
What We Offer You:
- Competitive salary and discretionary annual bonus scheme
- 26 days holiday, plus
Senior UA Manager in London employer: Zynga
NaturalMotion is an exceptional employer, recognised as one of the UK's Best Places to Work in games for eight consecutive years. With a commitment to innovation and excellence, we offer a hybrid work environment that promotes work-life balance, alongside competitive salaries, generous holiday allowances, and ample opportunities for professional growth within the dynamic gaming industry. Join us in our London office to be part of a collaborative culture that values creativity and empowers you to make a meaningful impact on our mobile portfolio.
StudySmarter Expert Advice🤫
We think this is how you could land Senior UA Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at NaturalMotion or Zynga. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous user acquisition campaigns. Highlight your successes in mobile games and how you’ve optimised campaigns for better performance.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of paid social channels and ad networks. Be ready to discuss specific strategies you've used in the past and how they can apply to the role at NaturalMotion.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at NaturalMotion.
We think you need these skills to ace Senior UA Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior UA Manager role. Highlight your experience in media buying for mobile games and any successful campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about user acquisition and how your background makes you a perfect fit for our team. Don't forget to mention your experience with paid social channels and ad networks.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements and metrics. Did you scale a game to the top 100 grossing? Let us know! We love numbers that tell a story about your impact.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Zynga
✨Know Your Numbers
As a Senior UA Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of user acquisition metrics, ROI calculations, and how to leverage data insights. Be ready to discuss specific campaigns you've managed and the results they achieved.
✨Showcase Your Creativity
This role involves working closely with creative teams to develop ad creatives. Prepare examples of successful campaigns where your creative input made a difference. Think about how you can present innovative ideas for ad formats that could wow audiences and drive user acquisition.
✨Understand the Market
Research the mobile gaming landscape and be prepared to discuss current trends and competitors. Show that you’re not just familiar with NaturalMotion’s games but also understand what makes them stand out in the market. This will demonstrate your passion and commitment to the role.
✨Build Relationships
User acquisition is all about partnerships. Be ready to talk about how you've developed relationships with advertising partners in the past. Highlight your communication skills and how you’ve collaborated with different teams to achieve common goals, as this will be crucial in your new role.
