Brand Promotional Partnerships Manager in London

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Position Overview: We are seeking a Manager, Brand Campaign to join our expanding Brand Central business unit. We are looking for a tenacious and proactive manager focused on delivering Brand campaigns across Paid Brand Media across an ever evolving gaming portfolio whilst supporting co‑promotional partnerships - driving both brand equity and player growth through integrated, creative, and measurable campaigns.

What You’ll Do:

• Brand Media Strategy & Vision (Primary Focus)
  • Partner with Brand Strategy Lead to define upper‑and‑mid‑funnel brand media strategy across portfolio titles.
  • Collaborate with UA leadership to ensure brand media efforts complement and support lower‑funnel performance initiatives.
  • Support Consumer Insights initiatives, including testing frameworks, brief development, and content delivery.
  • Identify opportunities to evolve brand storytelling and media approaches across platforms and markets.
• Brand Media Campaign Execution & Cross‑Functional Collaboration
  • Own end‑to‑end execution of paid Brand Media campaigns, including briefing, timelines, approvals, launch readiness, and post‑campaign reporting.
  • Lead day‑to‑day brand media planning with a hybrid model, working across media agencies and direct platform partners (Google, Meta, TikTok, etc.).
  • Collaborate closely with Brand Studio, UA, Influencer, Creative, Product Marketing, and Live Ops teams to ensure cohesive execution.
  • Serve as day‑to‑day point of contact with Business Operations for POs, NDAs, and key legal workflows (e.g., new agency onboarding).
  • Ensure all media activity aligns with brand positioning, creative standards, and player experience expectations.
• Brand Promotional Activations Support (Secondary Focus)
  • Support in executing large‑scale brand co‑promotions, including in‑game, social, paid, and owned‑channel activations.
  • Assist with co‑promotional partnerships, ensuring strong integration with broader brand media efforts.
  • Contribute to ideation and execution of new activation or integration opportunities across the portfolio.
• Agency & Partner Management
  • Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
  • Build and maintain strong relationships with agencies and platform partners.
  • Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.
• Measurement, Reporting & Impact
  • Define clear KPIs aligned to campaign objectives; monitor performance and optimize against results.
  • Partner with Marketing Analytics to ensure tracking readiness (e.g., brand lift studies, in‑game surveys, tracking tools).
  • Deliver post‑campaign reporting with actionable insights and recommendations to inform future brand investments.
• Knowledge Sharing & Team Contribution
  • Support Leads with internal quarterly updates across the Brand Central division.
  • Contribute to the development of a monthly industry news and trends newsletter.
  • Proactively surface relevant industry changes, platform updates, and emerging marketing trends.

What You Bring:

• 5+ years of experience in general Brand Management or Integrated Marketing
• Proven experience leading high‑impact brand media campaigns, ideally within gaming, entertainment, or consumer tech
• Strong understanding of upper‑and‑mid‑funnel marketing and how it supports performance outcomes
• Experience collaborating with agencies, platform partners, and cross‑functional teams
• Familiarity with co‑marketing partnerships and influencer marketing, or a strong willingness to expand in these areas
• Understanding of mobile gaming audiences and free‑to‑play business models
• Entrepreneurial mindset with comfort operating in ambiguity
• Excellent communication, presentation (slide decks), and project management skills

Bonus Points:

• Experience in mobile gaming, apps, or entertainment
• Experience supporting influencer‑led or creator‑based partnerships
• Exposure to global campaigns across multiple regions

What We Offer You:

• Competitive salary and discretionary annual bonus scheme
• 26 days holiday, plus bank holidays & 2 paid personal days
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan, with a double matching employer contribution
• Private medical & dental insurance and healthcare cash plan
• Life insurance, personal accident insurance and income protection
• Mental health and neurodiversity support programs
• Company Employee Stock Purchase Plan (eligibility criteria applies)
• Fitness reimbursement plan, worth £600 per annum
• Flexible working hours
• Weekly happy hours, seasonal parties and monthly social events
• Annual rail season ticket advance and cycle to work scheme

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.