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- Tasks: Lead user acquisition strategies and manage large-scale mobile advertising campaigns.
- Company: Join Zynga, a global leader in interactive entertainment with a fun and innovative culture.
- Benefits: Competitive salary, private medical care, company bonuses, and amazing onsite perks.
- Why this job: Make a real impact in the gaming industry while working with cutting-edge technology.
- Qualifications: Experience in mobile user acquisition and managing ad network campaigns.
- Other info: Enjoy a hybrid work environment and excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
London, UK
Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences.
6 month fixed term contract
Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take‑Two Interactive family. We do things differently here: we work in small self‑managing teams, giving you an incredible amount of ownership, autonomy, and impact. At Gram, everyone is expected to have a razor‑sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.
Position Overview
As a User Acquisition Manager, you will oversee our large‑scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven‑figure monthly budgets to acquire new and engaged players for our portfolio of top‑grossing IAP games. As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper‑casual, RPG and sports. At Gram we embrace a hybrid work environment. Within this role, you would work 2 days per week in our London office and the remaining days at home.
What You’ll Do
- Lead user acquisition strategy and performance‑based media buying on SDK ad networks, social and programmatic platforms
- Work closely with product teams, senior stakeholders, and network account managers
- Conduct thorough analysis and cooperate with in‑house design team on new concepts
- Assist in forecasting and management of a multimillion‑dollar budget
- Lead inter‑departmental projects to deliver innovative solutions and business performance improvements
- Identify and develop new partner and platform opportunities to drive increased performance over time
- Perform analysis to spot opportunities and trend changes for the UA activities
- Stay ahead of industry best practices and competitor trends
- Represent the studio at international conferences and events
What You Bring
- Experience managing ad network campaigns
- Experience in mobile user acquisition and KPI‑driven analysis
- Experience launching new games/apps and maintain multiple live products at scale
- Deep understanding of 3rd‑party tools including MMPs, market research platforms and ad networks
- Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
- Expert with Excel functions (v‑lookup and pivot tables)
- Extremely organized and high level of attention to detail
- Analytical and metric driven
Bonus Points
- SQL knowledge
- Mobile gaming and free‑to‑play experience
What We Offer You
- Highly competitive salary
- Private medical care
- Company bonus scheme
- Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
- Life insurance and a favourable pension scheme
- Healthcare cash plan including dental and optical coverage
- Amazing tech to work with and consoles to play and relax with everywhere you look!
Equal Opportunity Statement
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Job Advisory
Please be aware that Zynga does not conduct job interviews or make job offers over third‑party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Zynga’s in‑house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
User Acquisition (UA) Manager - 6 month FTC employer: ZYNGA INC
Contact Detail:
ZYNGA INC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition (UA) Manager - 6 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at Zynga or similar companies. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past user acquisition campaigns and successes. Use data and metrics to back up your achievements. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for the interview like it’s a boss battle! Research Zynga’s games and their user acquisition strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Tailor your answers to show you understand their unique culture and needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace User Acquisition (UA) Manager - 6 month FTC
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any relevant experiences or projects that showcase your enthusiasm for mobile games and user acquisition. We want to see that you’re not just looking for a job, but that you genuinely care about the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for the User Acquisition Manager role. Highlight your experience with ad networks and KPI-driven analysis, as these are key for us. A tailored application shows us you’ve done your homework and are serious about joining our team!
Be Data-Driven: Since this role is all about optimising campaigns and managing budgets, include specific metrics and achievements in your application. Use numbers to demonstrate your impact in previous roles. We love seeing how you’ve driven results through data!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure it gets into the right hands. Plus, it shows us you’re keen on being part of our community from the get-go. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ZYNGA INC
✨Know Your Numbers
As a User Acquisition Manager, you'll be dealing with large budgets and performance metrics. Brush up on your KPI-driven analysis skills and be ready to discuss how you've optimised campaigns in the past. Bring specific examples of how you’ve managed budgets and improved ROI.
✨Familiarise Yourself with the Industry
Stay ahead of the game by researching current trends in mobile gaming and user acquisition strategies. Be prepared to talk about recent developments in the industry and how they could impact Zynga's approach. Showing that you’re informed will impress the interviewers.
✨Showcase Your Analytical Skills
Since this role requires a high level of analytical thinking, be ready to demonstrate your proficiency with tools like Excel and SQL. Prepare to discuss how you've used data to drive decisions in previous roles, especially in relation to ad network campaigns.
✨Emphasise Collaboration
Zynga values teamwork and collaboration, so highlight your experience working with cross-functional teams. Share examples of how you've successfully partnered with product teams or design teams to achieve common goals, as this will resonate well with their culture.
