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- Tasks: Drive eCommerce growth by optimising conversion rates and managing our global online store.
- Company: Join Zwift, a dynamic company at the intersection of fitness and technology.
- Benefits: Competitive salary, flexible working, and opportunities for personal and professional growth.
- Why this job: Be a key player in shaping an innovative online shopping experience.
- Qualifications: 5-7 years in eCommerce optimisation and strong Shopify expertise required.
- Other info: Passion for fitness or gaming is a bonus; we value diverse backgrounds!
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
About the role and about You:
We are seeking a data-driven E-commerce Growth Manager to take full ownership of our global online store. This is not a passive "site maintenance" role; we are looking for a technical builder who will actively engineer our store for growth. You will be responsible for the technical health of the site, continuous conversion rate optimizations, and seamless execution of product launches and promotions. This role sits within our Growth Organization and serves as the vital technical bridge between our Marketing, Web UX/Design, and Supply Chain teams. A primary focus in the first 6 months will be supporting the build and launch of a new Shopify theme.
What you’ll do:
- Conversion Rate Optimization: Build, maintain, and execute a rigorous experimentation roadmap across landing pages, product descriptions, checkout flows, post-purchase funnels, etc. to maximize shopping conversion rate.
- Technical Management: Manage the Shopify environment and configuration, including app integrations, theme customizations (Liquid/CSS/HTML), and site speed optimization.
- Product Launches & Promotions: Accountable for business-as-usual shop management (e.g., product launches, troubleshoot issues, app management, managing assortment), executing product promotions, and release planning/publishing.
- Analytics & Insights: Own funnel analytics and performance dashboards for the shop. Monitor and report on KPIs via Shopify Analytics, GA4, heatmaps, session recordings, etc. to identify friction points and opportunity areas.
- Google Shopping: Technical point of contact for Google Merchant Center. Monitor the product feed for errors, ensure all products are correctly categorized (GTINs, Titles, Descriptions), and troubleshoot any "disapproved" items.
- Implement best practices: Recommend and implement best-in-class Shopify apps to drive business results and audit/prune apps to ensure site stability and cost-efficiency.
- Customer Experience: Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance and maintain visual and functional parity with core Zwift.com experience.
What we’re looking for:
- Conversion rate optimization: 5-7+ years of experience in conversion rate optimization, e-commerce optimization, web analytics, and/or growth-focused digital roles.
- A/B Testing: Deep hands-on experience with A/B and multivariate testing tools (Amplitude, Optimizely) with a proven track record of improving conversion through experimentation.
- Shopify expertise: Strong Shopify experience managing high-volume, global stores and deep experience with Shopify app ecosystem across checkout, bundling, reviews, etc.
- Analytics: Advanced understanding of GA4, Google Merchant Center/Google Ads, attribution, heatmaps, and behavioral analytics tools.
- SEO: Solid understanding of technical SEO for e-commerce and how to align the store with paid social/search campaigns and agentic commerce.
- Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results.
- Ability to troubleshoot technical bugs or integration issues quickly without always relying on outside developers.
Bonus points:
- Passion for fitness, gaming, or sport and understanding of our product assortment.
- Experience working with remote, distributed teams.
If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified.
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too. We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com. Zwift, Inc. is an Equal Opportunity Employer.
eCommerce Growth Manager employer: Zwift
Contact Detail:
Zwift Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Growth Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the eCommerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills in real-time! If you can, create a mini-project or case study that highlights your conversion rate optimisation skills. This hands-on approach can really impress potential employers and show them what you can do.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, apply through our website and follow up with a message expressing your enthusiasm. It shows initiative and can make you memorable.
✨Tip Number 4
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss your experience with Shopify, A/B testing, and analytics tools. The more confident you are in these areas, the better you'll perform!
We think you need these skills to ace eCommerce Growth Manager
Some tips for your application 🫡
Show Off Your Skills: Make sure your CV highlights all the relevant skills and experiences that match the eCommerce Growth Manager role. We want to see your expertise in conversion rate optimisation and Shopify management shine through!
Personal Touch with a Cover Letter: If you fancy it, include a cover letter! This is your chance to let your personality come through and explain why you're passionate about this role. We love getting to know the real you!
Be Data-Driven: Since this role is all about data, don’t forget to mention any specific metrics or results you've achieved in previous roles. We’re looking for someone who can back up their claims with solid numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Zwift
✨Know Your Shopify Inside Out
Make sure you’re well-versed in Shopify’s features and functionalities. Brush up on your knowledge of Liquid, CSS, and HTML, as well as the app ecosystem. Being able to discuss specific examples of how you've optimised a Shopify store will definitely impress.
✨Showcase Your Data Skills
Prepare to talk about your experience with analytics tools like GA4 and how you've used data to drive conversion rate optimisation. Bring examples of A/B tests you've conducted and the results they yielded. This will demonstrate your data-driven approach.
✨Be Ready for Technical Questions
Expect questions that test your problem-solving skills, especially around troubleshooting technical issues. Think of scenarios where you’ve resolved bugs or improved site speed, and be ready to explain your thought process.
✨Demonstrate Your Passion
Let your enthusiasm for e-commerce and digital experiences shine through. If you have a passion for fitness, gaming, or sports, weave that into your answers. It shows you’re not just qualified but also genuinely interested in the brand and its products.
