At a Glance
- Tasks: Execute exciting multi-channel CRM campaigns to engage and retain customers.
- Company: Join Zwift, a leader in interactive fitness with a remote-friendly culture.
- Benefits: Competitive salary, performance bonuses, equity, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of fitness while working flexibly from anywhere.
- Qualifications: 2-4 years in CRM marketing with hands-on campaign execution experience.
The predicted salary is between 42000 - 66000 £ per year.
Location: Remote - eligible US locations
About the role and about You:
Are you an enthusiastic CRM marketer with a passion for engaging customers and driving retention? At Zwift, we’re looking for a detail-oriented team player with a proactive, solution-oriented mindset. In this role, you’ll help execute multi-channel CRM campaigns that support our game launches, software product initiatives, and subscription services. You’ll contribute to our mobile messaging programs, supporting the execution of campaign playbooks, automations and user journeys that enhance the customer lifecycle.
As part of the team, you’ll support segmentation, personalization, and testing to ensure campaigns are relevant and effective. You’ll also help bring Zwift’s products and subscriptions to life for our customers, empowering them to fully embrace and delight in their fitness journey with us.
Your success will be defined by your ability to collaborate across teams, execute campaigns with accuracy and creativity, and deliver measurable impact on engagement and retention. Join us at Zwift and contribute to shaping the future of interactive fitness, all while enjoying the flexibility of working remotely. Let’s inspire, innovate, and grow together.
What you’ll do:
- Partner with cross-functional teams to execute CRM campaigns that achieve business goals.
- Support the planning and delivery of multi-channel CRM campaigns, including email, push notifications, in-app and embedded messaging, and app inboxes.
- Contribute to the development of lifecycle journeys by helping to set up automations and maintain evergreen campaigns.
- Assist with audience segmentation and personalization, using testing and experimentation to optimize performance.
- Analyze campaign performance, summarize insights, and share recommendations with the team.
- Collaborate with Data and Engineering teams to ensure accurate campaign reporting and tracking.
What we’re looking for:
- 2-4 years of experience in lifecycle or CRM marketing, including hands-on campaign execution.
- Familiarity with customer engagement strategies for conversion, re-engagement, and retention.
- Familiarity with CRM platforms and marketing automation tools.
- Experience building and deploying CRM campaigns across email, push notifications, in-app messaging, and more.
- Ability to analyze campaign results, run A/B tests, and communicate insights clearly.
- Working knowledge of CRM best practices, including segmentation, deliverability, compliance, and creative approaches.
- Strong communication skills to collaborate effectively across Marketing and Product teams.
- Basic understanding of HTML and CSS sufficient to read and interpret code.
- Bachelor’s Degree in Business, Marketing, Communications, or related field, OR equivalent relevant experience.
Bonus points:
- Experience working on Software/Games as a service or other live service digital products.
- Knowledge of subscription models and lifecycle best practices.
- Familiarity with Iterable, Digioh, and Litmus.
If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified.
For All US Based Full-Time Positions:
The base salary for this position ranges between $56,500 to $88,500.00. The base salary will be based on a number of factors including the role offered, the individual\'s job-related knowledge, skills, qualifications, and geographic location. In addition to base salary, Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses, equity, and a full range of medical, financial, and other perks and benefits.
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com .
Zwift, Inc. is an Equal Opportunity Employer.
CRM Marketing Specialist employer: Zwift
At Zwift, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, perfect for a CRM Marketing Specialist looking to make a meaningful impact. Our remote work environment offers flexibility while providing comprehensive benefits, including performance bonuses and equity, ensuring our employees feel valued and supported in their professional growth. Join us in shaping the future of interactive fitness, where your creativity and collaboration will drive customer engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zwift and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zwift are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zwift on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zwift. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zwift. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zwift:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zwift’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zwift
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zwift will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zwift, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
