At a Glance
- Tasks: Execute exciting multi-channel CRM campaigns to engage and retain customers.
- Company: Join Zwift, a leader in interactive fitness with a remote-friendly culture.
- Benefits: Competitive salary, performance bonuses, equity, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of fitness while working flexibly from anywhere.
- Qualifications: 2-4 years in CRM marketing with hands-on campaign execution experience.
The predicted salary is between 42000 - 66000 € per year.
Location: Remote - eligible US locations
About the role and about You:
Are you an enthusiastic CRM marketer with a passion for engaging customers and driving retention? At Zwift, we’re looking for a detail-oriented team player with a proactive, solution-oriented mindset. In this role, you’ll help execute multi-channel CRM campaigns that support our game launches, software product initiatives, and subscription services. You’ll contribute to our mobile messaging programs, supporting the execution of campaign playbooks, automations and user journeys that enhance the customer lifecycle.
As part of the team, you’ll support segmentation, personalization, and testing to ensure campaigns are relevant and effective. You’ll also help bring Zwift’s products and subscriptions to life for our customers, empowering them to fully embrace and delight in their fitness journey with us.
Your success will be defined by your ability to collaborate across teams, execute campaigns with accuracy and creativity, and deliver measurable impact on engagement and retention. Join us at Zwift and contribute to shaping the future of interactive fitness, all while enjoying the flexibility of working remotely. Let’s inspire, innovate, and grow together.
What you’ll do:
- Partner with cross-functional teams to execute CRM campaigns that achieve business goals.
- Support the planning and delivery of multi-channel CRM campaigns, including email, push notifications, in-app and embedded messaging, and app inboxes.
- Contribute to the development of lifecycle journeys by helping to set up automations and maintain evergreen campaigns.
- Assist with audience segmentation and personalization, using testing and experimentation to optimize performance.
- Analyze campaign performance, summarize insights, and share recommendations with the team.
- Collaborate with Data and Engineering teams to ensure accurate campaign reporting and tracking.
What we’re looking for:
- 2-4 years of experience in lifecycle or CRM marketing, including hands-on campaign execution.
- Familiarity with customer engagement strategies for conversion, re-engagement, and retention.
- Familiarity with CRM platforms and marketing automation tools.
- Experience building and deploying CRM campaigns across email, push notifications, in-app messaging, and more.
- Ability to analyze campaign results, run A/B tests, and communicate insights clearly.
- Working knowledge of CRM best practices, including segmentation, deliverability, compliance, and creative approaches.
- Strong communication skills to collaborate effectively across Marketing and Product teams.
- Basic understanding of HTML and CSS sufficient to read and interpret code.
- Bachelor’s Degree in Business, Marketing, Communications, or related field, OR equivalent relevant experience.
Bonus points:
- Experience working on Software/Games as a service or other live service digital products.
- Knowledge of subscription models and lifecycle best practices.
- Familiarity with Iterable, Digioh, and Litmus.
If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified.
For All US Based Full-Time Positions:
The base salary for this position ranges between $56,500 to $88,500.00. The base salary will be based on a number of factors including the role offered, the individual\'s job-related knowledge, skills, qualifications, and geographic location. In addition to base salary, Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses, equity, and a full range of medical, financial, and other perks and benefits.
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com .
Zwift, Inc. is an Equal Opportunity Employer.
CRM Marketing Specialist employer: Zwift
At Zwift, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, perfect for a CRM Marketing Specialist looking to make a meaningful impact. Our remote work environment offers flexibility while providing comprehensive benefits, including performance bonuses and equity, ensuring our employees feel valued and supported in their professional growth. Join us in shaping the future of interactive fitness, where your creativity and collaboration will drive customer engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, join relevant groups on social media, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and marketing strategies. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM marketing. Think about how you can demonstrate your experience with segmentation and campaign execution – it’s all about showing you’re the right fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Marketing Specialist
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 2-4 years of CRM marketing experience in your application. We want to see how you've executed campaigns and engaged customers, so don’t hold back on those details!
Personalise Your Application:Tailor your resume and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you can contribute to our multi-channel CRM campaigns and enhance customer journeys.
Be Creative and Accurate:When describing your past work, focus on both creativity and accuracy in campaign execution. We’re looking for someone who can bring fresh ideas while ensuring everything runs smoothly, so let us know how you’ve done this before!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Zwift!
How to prepare for a job interview at Zwift
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms and marketing automation tools mentioned in the job description. Brush up on your knowledge of Iterable, Digioh, and Litmus, as well as any relevant HTML and CSS skills. This will show that you’re not just a candidate, but someone who can hit the ground running.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of CRM campaigns you've executed in the past. Highlight your role in audience segmentation, personalisation, and A/B testing. Be ready to share measurable results and insights from these campaigns to demonstrate your impact on engagement and retention.
✨Collaboration is Key
Since this role involves partnering with cross-functional teams, think of examples where you’ve successfully collaborated with others. Whether it’s working with Data and Engineering teams or other marketing departments, showing your ability to work well with diverse groups will set you apart.
✨Be Proactive and Solution-Oriented
Emphasise your proactive mindset during the interview. Share instances where you identified problems and proposed solutions, especially in campaign execution or customer engagement strategies. This aligns perfectly with what Zwift is looking for in a team player.
